SRG (asi/84592) has a new strategic partner.

The Counselor Top 40 supplier is now the exclusive provider of Kelvin Tools (asi/64202) to the promo industry. SRG will carry the Mississauga, ON-based retailer’s Everyday and Emergency multitools and retractable screwdrivers for distributors across North America.

The Kelvin 23 Urban Multitool (KLV1002) is now exclusively available from SRG (asi/84592).

SRG said the agreement brings together “innovative and functional” products and its established sales team, distribution channels and industry relationships to benefit both organizations.

“SRG is an excellent partner for Kelvin Tools as we continue to expand our promotional products business,” said Neil Wilson, president of Kelvin Tools. “Their knowledge of the North American promotional products market, combined with their sales and distribution capabilities, will give our promotional customers a strong partner and make Kelvin Tools products more accessible to distributors throughout the region.”

The Kelvin Tools product line will make its SRG debut this week at the Promotional Product Professionals of Canada National Convention, to be held in Toronto from Sept. 15 to 17.

“We are extremely excited to add Kelvin Tools to the SRG portfolio,” said Merrick Falkenstein, CRO of SRG. “Kelvin Tools has developed a unique collection of products that combines functionality, innovation and great design. We see significant opportunity for these products within the North American promotional products marketplace, and we believe our distributor network and sales team are ideally positioned to help grow the brand.”

Based on 2025 North American promotional products sales of $72.6 million, SRG ranked 24th on Counselor’s most recent list of the largest suppliers in the industry.

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