Promotional products software provider Facilisgroup and Counselor Top 40 supplier SanMar (asi/84863) recently hosted a sales development program that brought together more than two dozen sales professionals representing several distributors.

Hosted in Seattle and led by Facilisgroup’s Director of Professional Development Terri Harland, the sales development program offered attendees an inside look at SanMar’s culture, operations and more. It also provided sales development programming and professional networking opportunities for attendees.

Participants heard from SanMar’s leadership team and toured its flagship distribution center in Issaquah, WA, gaining insight into its operational processes.

Members of SanMar’s team also showed attendees how the company supports distributors beyond the warehouse floor. Shelley Renning, vice president of brand management, led a tour of SanMar’s corporate offices, while the company’s Senior Integrated Marketing Manager Connie Seigle walked attendees through SanMar’s marketing resources.

For Harland, the experience was “a reminder that the most meaningful part of professional development isn’t just the curriculum or the logistics; it’s watching people begin to believe in what’s possible for themselves,” she said. “Sitting on the staircase at SanMar’s flagship distribution center, listening to these reps make commitments to their goals and cheer each other on, was a powerful reminder of why I do this work.”

Based on 2025 North American promotional products revenue of $4.1 billion, SanMar ranks first on Counselor’s most recent list of largest suppliers in the industry.