Counselor Top 40 supplier SnugZ USA (asi/88060) is making it easier for distributors to sell kitchenware, thanks to a new partnership with Prepara.

Founded in 2007, Prepara is known for kitchenware products that it says make everyday cooking and food preparation easier. According to SnugZ, Prepara brings a unique offering to the growing market for premium lifestyle-focused promotional products.

“Partnering with Prepara allows SnugZ to bring distinctive, design-driven products to our distributor network that combine everyday functionality with thoughtful innovation,” said Katy Burum, director of brand addition at SnugZ USA.

The partnership will launch with Prepara’s Salad Pod and Harvest Pod products, which Burum said combine convenience, functionality and modern aesthetics.

The Prepara Salad Pod (PRESALPOD), available through SnugZ USA (asi/88060)

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“The Salad and Harvest Pods are a great example of how the right products can elevate everyday experiences, and we’re excited to make these solutions available to our customers,” Burum added.

The Prepara Harvest Pod (PREHARVPOD), available through SnugZ USA

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The partnership will also allow Prepara to expand its reach. “These are products people actually use every day, which makes them a natural fit for brands looking to put their logo on something that gets kept, not tossed,” said Michael Karyo, senior vice president at Prepara. “This partnership lets us extend Prepara’s design-forward approach to kitchen tools and gadgets to a whole new audience of corporate and promotional buyers.”

Based on reported 2025 North American promotional products revenue of $90.6 million, SnugZ USA ranks 21st on Counselor’s most recent list of largest suppliers in the industry.

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