Product Hub July 17, 2025
Logomark Partners With Sustainable Drinkware Brand Topl
The Counselor Top 40 supplier will debut its line of topl bottles, all made from recycled materials, at ASI Show Chicago.
Counselor Top 40 supplier Logomark (asi/67866) is bringing a new drinkware brand into the promo market.
The Tustin, CA-based supplier has partnered with the sustainable drinkware brand topl to offer its full line of stainless-steel cups.
Topl cups are made from 90% recycled stainless steel and lids from 50% recycled plastic, Logomark shared. The drinkware has a unique design, with a top that allows for refilling without removing a clear, no-spill lid and integrated NFC technology on the cup base.
“There’s a buzz around the office with excitement over these innovative products,” said Michael Bistocchi, chief revenue officer at Logomark. “This is next-level engineering.”
Founded in 2021, the London-headquartered topl is also set to launch into the U.S. retail market in late 2025 and early 2026. In the U.K. and European promo market, topl previously partnered with 2024 Counselor Sustainability Advocate of the Year XD Connects, a Dutch supplier with a heavy focus on sustainability and lowering environmental impact.
Logomark will debut the full line of topl drinkware at its booth (#600) at ASI Show Chicago, which is taking place July 22-24.
Based on reported 2023 North American promotional products revenue of $119.5 million, Logomark ranked 14th on Counselor’s most recent list of the largest suppliers in the industry. The new rankings, based on 2024 sales, are set to release later this month.

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