Product Hub June 10, 2025
The Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project
A portion of sales from one of Infinity Her’s patriotic styles will be donated to the nonprofit, which supports veterans and their families.
Key Takeaways
• Giving Back: Infinity Her launched a giveback initiative supporting the Wounded Warrior Project, donating proceeds from select cap sales to benefit veteran families.
• Veteran Support: The campaign aligns with national holidays – Memorial Day, Independence Day and Veterans Day – to honor and support those who have served.
Infinity Her is giving back.
The headwear brand, which carries women’s-only styles including features like a ponytail opening and makeup-resistant sweatband, has launched a giveback program benefitting the Wounded Warrior Project, which kicked off in May in honor of Memorial Day.
The Wounded Warrior Project is a national nonprofit dedicated to providing veterans and their families with resources – from counseling to rehabilitative care – and support. As a part of Infinity Her’s initiative, a portion of May proceeds from the brand’s Hattie Unstructured Cap, in navy or red with white stars, will be donated specifically to the nonprofit’s family support program, which provides financial assistance, caregiver resources, family retreats and educational programs to families of veterans who have been wounded, injured or killed in combat. Since its founding, the Wounded Warrior Project has supported more than 1.4 million veteran families.
Infinity Her garment washed fashion cap (HATTIE)
Infinity Her’s giveback will continue throughout the year, with additional donation periods set for July, in honor of Independence Day, and November, in honor of Veterans Day.
“As a company, it is our privilege to donate to organizations that are boots on the ground,” said Ramona Watson, vice president of product development and marketing at Infinity Her. “It is the least we can do, especially with the Wounded Warriors organization, because soldiers give everything to help protect this country. We are thankful for these groups and want to help them keep doing more of the wonderful things they do.”
Infinity Her is a division of Lowell, AR-based Infinity Product Group, the parent company of several consumer product brands including Infinity Headwear (asi/62578). The brand is available in the promo industry through several major suppliers, including Counselor Top 40 suppliers Sportsman Cap & Bag (asi/88877) and S&S Activewear (asi/84358).
Learn More About Suppliers’ Giveback Programs
The Do-Gooders Directory, part of ASI Media’s Promo for the Planet resource hub, is an extensive and continually updated list of supplier and distributor giveback programs, corporate social responsibility initiatives and sustainability certifications. Check it out here.
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