Arch Promo Group (asi/36663) has a trio of new sales managers to support distributor customers on the East Coast.

The St. Louis-based firm welcomes Rich Annino as Northeast territory sales manager, Rick French as Southeast territory sales manager and Tracie Kwiatkowski as inside sales manager.

From left: Rich Annino, Rick French and Tracie Kwiatkowski, Arch Promo Group (asi/36663)

Annino joined Arch Promo Group in 2019, after more than 15 years with Augusta Sportswear, now part of Momentec Brands (asi/37461), while French comes to his new role after more than 25 years in the industry, including time spent with Counselor Top 40 supplier SanMar (asi/84863) and most recently Counselor Top 40 supplier PCNA (asi/66887). Kwiatkowski, meanwhile, spent nearly 30 years in inside sales at The Image Group (asi/230069), formerly Target Marketing.

The news comes after a series of recent leadership changes at Arch. In April, the firm’s longtime General Manager Steve Ehlert stepped down from his role, with Jason Saghir, chief operating officer of Arch Promo Group’s parent company Confluent Holdings, assuming the top position. Scott Anderson, vice president of sales and marketing at Arch Promo, has also taken on increased responsibilities for all sales and industry functions. The company also tapped Wendy Flaherty to lead digital strategy earlier this month.

“Our business is built on experience, relationships and service,” said Anderson. “Rich’s expanded role, along with the addition of Rick and Tracie, strengthens our ability to provide responsive, knowledgeable support to our distributors while also enhancing access to a broad portfolio of products through a single-source supplier.”

Arch Promo Group is the parent company of BGD Promo (asi/37720), Drum-Line (asi/50873), Gemini Line (asi/56100), HOWW USA (asi/61952), ProRose (asi/79933), StrombergBrand (asi/89955) and TK Sorg’s (asi/88200).