News February 26, 2024
ASB’s Company Sales Conference Generates Record Attendance
Nearly 800 professionals attended the Top 40 distributor’s national event.
American Solutions for Business (ASB, asi/120075) went Texas-big.
The Minnesota-headquartered Top 40 distributor, one of the 2024 Counselor Best Places to Work, just hosted the largest national sales conference in its 43-year company history. Held in Fort Worth, TX, from Feb. 18 to 21, the event drew nearly 800 industry professionals, including folks from within the ASB network and suppliers.
“I’m so proud of the event experience our team creates,” said Dana Zezzo, ASB’s vice president of vendor relations, marketing and events. “It’s powerful to bring together our sales associates, vendor partners and home-office teams to create the collaboration needed to best serve our customers through product knowledge, new ideas and better processes.”
ASB said the four-day event included networking opportunities, professional development and workshop sessions. There was also a merch show, not to mention fundraising for two separate charities, a memorial walk and a trade show featuring over 200 vendor partners showcasing new and high-performing products.
Social fun included a private rodeo at Cowtown Coliseum and dinner at Billy Bob’s in the Stockyards. ASB also rented a floor at Texas Live, giving attendees another chance to mingle.
“We’re incredibly grateful to have the best salespeople in the industry and the most supportive vendor partners who empower us,” said ASB President Justin Zavadil, a member of Counselor’s Power 50 list of promo’s most influential people. “To see this all come together is amazing. There’s already an overwhelming buzz about our next conference, happening in Palm Springs in March 2025.”
Founded in 1981, ASB is an employee-owned company. Based on reported 2022 North American promotional product revenue of $273.6 million, it firm ranked 12th on Counselor’s most recent list of the largest distributors in the industry.
In January, the firm announced the acquisition of Spartan Promotional Group (asi/331150) – an Oakdale, MN-based distributorship with 66 team members and a near 60-year history. ASB is also launching a new division, headed by a former Nike sales pro, to expand business in the team sports and golf markets.