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Strategy October 24, 2018

‘Teslaquila’ Is Elon Musk’s Latest Uncanny Promo Product Idea

The potentially coming-soon tequila brand hypes Tesla, the electric car company Musk founded.

By  Christopher Ruvo

The master of offbeat branded merchandise is at it again.

Elon Musk

Billionaire, bonafide genius Elon Musk has previously sold flamethrowers to promote his Boring Company, surfboards to hype the Tesla electric car company he founded, and more, including 50,000 Boring-logoed hats.

Now, Musk is ready to get the party started with “Teslaquila,” a tequila that, as the name clearly indicates, is branded to Tesla.

News about Teslaquila broke recently when it was revealed that Tesla filed a trademark application to protect the name “Teslaquila.” The application identifies the product as “distilled agave liquor; distilled blue agave liquor” – tequila, in other words.

Note, the trademark application doesn’t mean Tesla will definitely bring the booze to market, but does indicate the company has a “good faith intention” to have the elixir eventually hit shelves at your local package store.

Curiously enough, “Teslaquila” began as a lark. Back on April Fool’s Day this year, Musk, Tesla’s CEO, tweeted that he had gone bankrupt and had passed out drunk surrounded by bottles of “Teslaquilla” (then with two “l’s”). Apparently, the joke got the marketing brain gears turning, and it was realized that the liquor could be an actual product people would buy.

We hope Teslaquila comes to market. Not because we’re keen to drink it; we’ve sworn off tequila since that streaking incident freshman year (TMI, sorry)…. But, rather, because it’s an item with a lot of promotional product leg length. Consider: the tequila itself serves as a promotional product for Tesla. Then there are all manner of branded items that can support the liquor’s promotion. T-Shirts, hats, shot glasses, keychains, bar towels, flasks, coasters, whisky glasses – the list could go on. We’re not the only ones to dig the potential:

Anyway, we’ll be watching closely to see what comes of Teslaquila. One thing’s for sure, if the liquor does become a buyable reality, it should include a warning to refrain from using Musk’s branded flamethrower following consumption. Also, we hope it’s a bit smoother going down than those flames. Just sayin’, y’all. Just sayin’.