Product Hub April 23, 2025
Editor’s Picks: Classic Caps & Hats
Branded headwear is an ideal go-to for summer promo campaigns in markets from athletics to construction.
As the summer approaches, it’s time for outdoor events and activities, from golf tournaments to music festivals to baseball games. Branded headwear is an ideal option for promo at these types of events – and it’s proven to have an impact beyond them as well. Fifty-six percent of consumers would keep and wear a promo hat or cap for at least a year after receiving it, according to ASI’s most recent Ad Impressions study.
Here are the top-searched caps and hats on ESP+.
S&S Activewear (asi/84358)
The Richardson Snapback Trucker Cap (112) is a classic trucker hat, made from a cotton/poly blend with a mesh backing and adjustable plastic snapback. As an official partner of Captains For Clean Water, it’s an ideal pick for colleges or sports teams hoping to give back with their promo.
Cap America (asi/43792)
This classic dad cap (i1002) is made from washed chino twill fabric and features an unstructured design, including a fabric strap with an antique brass sliding buckle. Great for golf courses or tournaments.
Direct Caps (asi/48015)
With a slightly curved visor, mesh backing and snapback closure, this six-panel trucker cap (DC112) ensures a comfortable fit on every head. Comes in a wide variety of colors. Perfect for trade shows or outdoor event giveaways.
WOWLine (asi/98360)
Protect your head on the job with this ANSI-certified hard hat (CSTHAT), featuring a lightweight ABS shell, adjustable head strap, elastic chin strap and cushioned brow. Meets ANSI Type 1, Class C requirements. Suitable for construction sites or the manufacturing sector.
Melin (asi/34372)
Engineered with hydrophobic technology to repel water and prevent absorption, the Hydro A-Game Stealth Cap (70131) is both breathable and floatable. Includes a Thermal Flex closure and a hidden besom pocket. Ideal for outdoor adventures, fishing or watersports.
Hit Promotional Products (asi/61125)
Functional and fashionable, this bucket hat (15013) is made from 100% cotton twill and folds up small for easy travel and storage. Perfect for summer souvenir shops or outdoor events. One size fits most.
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