Product Hub April 16, 2025
Editor’s Picks: Versatile Drawstring Bags & Fanny Packs
Cater to colleges, travelers and gym-goers alike with these practical yet stylish accessories.
Promo bags have long been an industry staple – from tote bags for travelers to drawstring backpacks for elementary schools and athletic teams – with the category making up more than $2 billion in industry sales in 2023, according to ASI’s most recent State of the Industry report. The viral rise of the Lululemon belt bag a few years ago, garnering millions of views on TikTok, spurred another trending product into the category, including in promo, and the trend has managed to hang on, with a variety of belt bag and fanny pack styles available in the industry.
Here are the top-searched drawstring bags and fanny packs on ESP+.
PCNA (asi/66887)
The perfect everyday companion, this recycled sport fanny pack (3750-60) is made from eco-friendly RPET and supports environmental nonprofits through 1% for the Planet. Ideal for outdoor enthusiasts or eco-conscious consumers.
Nexus Identity (asi/73882)
From cult-followed retail brand Lululemon, this belt bag (LL1L) includes two inner mesh pockets and a handy back zip pocket. An adjustable strap allows for wear as a crossbody or fanny pack. Think promotions targeting younger consumers.
Koozie Group (asi/40480)
Enjoy hands-free fun with this fanny pack (16044) featuring a secure compartment for valuables and an attached Koozie can cooler. Consider tailgates, sporting events or music festivals.
Hit Promotional Products (asi/61125)
This versatile sports pack (3065) features a drawstring closure, large front zippered pocket and built-in slot for earbuds. Made of durable 210D polyester with reinforced eyelets. A great choice for sports teams or fitness centers.
BEL Promo (asi/39552)
Made from recyclable 80 GSM nonwoven polypropylene, this classic drawstring backpack (ATOT12) comes in a variety of colors and makes for an environmentally friendly giveaway at school events or trade shows.
Evans Manufacturing (asi/52840)
With polyester and textured faux jute, these drawstring backpacks (8183) bring a unique style to a classic promo item. Ideal for travel agencies, hotels or camping resorts.
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