Product Hub December 24, 2025
Editor’s Picks: Terrific Toys
Find opportunity for playfulness in Q1 campaigns with these fun branded toys.
Counselor’s 2025 Product of the Year – personalized accessories – emphasizes the powerful impact that playfulness can have on a promo campaign. Bendy robots and fidgets may, too, seem frivolous or inconsequential, but in many ways, they meet the same need: a desire for fun, and a bit of creativity to cut through the noise. When planning promo campaigns for the new year, consider using one of these toys and gifts to make a playful brand statement.
Here are the top-searched toys on ESP+.
Prime Line (asi/79530)
Designed for encouraging focus and calm with repetitive motion, this pocket-sized silicone fidget cube (TY446) with bubble panels that push in and pop back out when squeezed. Well suited for pediatric clinics or therapy offices.
Jornik Manufacturing (asi/63549)
Made from genuine hardwood, this quirky posable robot (JK-4100) is inspired by Japanese Kumiki puzzles, transforming into a cube – or other custom shapes – and back again. A thoughtful fit for design studios or video game companies.
Sprinters Advertising (asi/88891)
This 2.5” x 2.5” mini push-pop keychain fidget (ST6018) is made from eco-friendly silicone and available in heart, round or square shapes. A fun item for trade shows or festivals.
High Caliber Line (asi/43442)
With suction cup arms and legs that grip smooth surfaces for climbing and posing, this playful robot toy (T501) is sturdy to endure repeated use, making it perfect for children’s museums, toy stores or family-focused events.
Uniprint (asi/92491)
Lighthearted and simple, this classic 1.6-inch mini rubber duck (LF6500) works well as a giveaway for bath brands, home improvement stores or spring festivals. Available in a range of bright colors.
WOWLine (asi/98360)
Prep giveaway recipients for vacation with this mini sand pail (TOYPAL), complete with a lid and miniature toys. Includes sand molds, shovel, rake and more. A fun choice for coastal hotels or parks and recreation departments.
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