There’s a new travel brand available in the promo space.

Counselor Top 40 supplier Gemline (asi/56070) has added a selection of products from luxury travel brand Hartmann to its promo offerings.

Hartmann is a century-plus-old brand focused on luggage and bags, particularly for business travelers. Among the items set to debut with Gemline’s fall and holiday 2025 collection are a carry-on luggage piece, a garment bag and a weekender duffel.

Hartmann Reserve Trifold Garment Bag (102778-624) from Gemline (asi/56070)

“Hartmann has long been synonymous with quality and craftsmanship,” said Gemline President and CEO Frank Carpenito, a member of Counselor’s Power 50 list of the most influential people in promo. “And we are proud to once again offer our distributor partners access to such a brand perfectly positioned to be a premium gifting option.”

The move is the latest update from Gemline’s long-standing relationship with bag and luggage brand Samsonite, the parent company of Hartmann. The supplier has leveraged the partnership since 2015 to add a variety of travel brands to its portfolio, including, most recently, High Sierra. And Gemline has expanded its retail partnerships elsewhere so far in 2025 as well, with the addition of Ahead’s lineup of headwear and golf accessories, and an expanded offering of FSC-certified Moleskine notebooks.

Gemline ranked 12th on Counselor’s most recent list of the largest suppliers in the industry, with 2023 North American promotional products revenue of $134.5 million. Updated rankings are set to release in July.

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