Product Hub June 04, 2025
Editor’s Picks: Barbecue & Tailgate Necessities
Lean into the outdoor events season with promo campaigns centered around summer barbecues or eager-to-celebrate sports and music fans.
The education sector, particularly colleges and universities, has long been a top market in promo – representing more than $3.6 billion in promo sales in 2023, according to ASI’s annual State of the Industry – but rowdy football tailgates are far from the only event in need of good branding during the outdoorsy seasons of summer and fall. From Fourth of July barbecues to music festivals to vibrant campgrounds, there’s plenty of opportunity for useful and on-theme giveaways at every turn.
Here are the top-searched barbecue and tailgate promo items in ESP.
Diamondback Branding (asi/49546)
Smokeless and compact, the Mesa XL Solo Stove (SOLO-GSXL) offers triple the capacity of the original Solo Stove, using pellets or hardwood for fuel. Its stainless-steel build and 360° airflow ensure clean burns. Great for outdoor events, glamping setups or backyard gatherings.
PCNA (asi/66887)
This set of barbecue staples (1450-89) packs essential tools – spatula, fork, tongs, oven mitt, and salt and pepper shakers – into an apron with adjustable straps for comfort and convenience. Ideal for summer promotions for food service and hospitality brands.
Evans Manufacturing (asi/52840)
With a serrated edge, meat tenderizer, bottle opener and extra-long bamboo handle, this 19.5” stainless-steel barbecue spatula (2307) is a must for outdoor brands, brewery promotions and food festivals.
Gemline (asi/56070)
Extra insulation and foam help this Igloo cooler backpack (100177) keep contents colder for longer. Can be carried as a tote or backpack, with a wide doctor-style opening, side buckles and multiple pockets. Think boating companies and campgrounds.
The Magnet Group (asi/68507)
This barbecue set (K26) includes tongs, a fork and a spatula, each with TPR rubber handles for a secure grip. All tools are stored in a matching zippered case that can be decorated with a company name or logo. A solid fit for hardware store promos or summer loyalty reward programs.
WOWLine (asi/98360)
Quilted cotton and a hanging loop make this classic pot holder (KTC10) both functional and easy to store. A smart giveaway for kitchenware shops, bakeries or real estate agencies.
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