UPDATED 4/27 at 12:05 p.m.: A previous version of this article mistakenly referred to Bistocchi as Logomark's current CRO. The story has been updated. 

Michael Bistocchi is adding executive coach to his resume.

Exec to Coach, a leadership development and executive coaching firm, announced that the industry vet will join its roster of executive coaches.

Exec to Coach was founded on the belief that experienced operators make the most effective coaches. The firm partners with executives, founders and business leaders to drive meaningful growth through leadership development, strategic clarity and disciplined execution, according to the organization.

Bistocchi has held leadership roles with both distributors and suppliers, including director of sales at Counselor Top 40 distributor PromoShop (asi/300446) and senior vice president of sales and marketing at Clegg Promo (asi/45450). Notably, he also served as the chief revenue officer at Counselor Top 40 supplier Logomark (asi/67866). 

“At this level, most leaders aren’t lacking effort; they’re lacking clarity and alignment,” said a spokesperson from Exec to Coach. “Michael understands how to diagnose those gaps and translate them into execution.”

Based in St. Louis, MO, Exec to Coach is a leadership development and executive coaching firm launched by industry veteran and former Counselor Power 50 member Ashley McCune in 2024. The firm works with founders, executives and high-performing professionals across industries, emphasizing hands-on experience, structured problem-solving and tailored strategies to address business challenges.