ASI’s 2026 Ad Impressions Study provided one of our most comprehensive looks at the value, effectiveness and impact of promotional products, particularly when it comes to how branded products influence buying decisions with a low cost-per-impression. Now, we’re spotlighting stats around individual product categories, research questions and specific international markets worth taking a second look at.

Across the pond, Germany’s promotional products market represents the largest footprint of the industry in Europe, with an estimated annual market size of about $3 billion. Like the United States, T-shirts were the top product consumers were excited to receive, and usefulness was the top reason consumers kept a promo product. So, it makes sense that mobile power banks came in at number-two for preferred products after T-shirts, joined by USB drives at number-five. Taken together, the tech category is a prime example of practicality in action.

But usefulness isn’t the only thing that matters for German consumers. They were also the most likely in Europe to value attractiveness in their promo items, with 57% stating that they’d keep a promo item because it was attractive. That’s a notable distinction since nearly every other European nation ranked “enjoyable to have” higher for a reason they’d hang onto a promotional item.

Of particular note for Europe’s largest market, though, is that promo garners an overwhelmingly positive response from recipients. Ninety-six percent of German consumers reported that they’d have a more favorable impression of an advertiser after receiving a promotional item.

Read and download the full 2026 Ad Impressions report here.

Click here for a pdf of this infographic.