ASI’s 2026 Ad Impressions Study provided one of our most comprehensive looks at the value, effectiveness and impact of promotional products, particularly when it comes to how branded products influence buying decisions with a low cost-per-impression. Now, we’re spotlighting stats around individual product categories, research questions and specific international markets worth taking a second look at.

Umbrellas are one of those products that few people remember to buy until they need them, making the category an ideal promotional item for its utility.

Because of that, umbrellas have more expected longevity than any other product category ASI Research studied in 2026 – over half of consumers say they would keep a branded umbrella for at least five years. And 94% of consumers would use the umbrella at least once a month if the opportunity (or weather) warranted.

Umbrellas are also one of the product categories where sustainability has the most impact. Eighty-one percent of U.S. consumers reported that they would have a more favorable view of an advertiser if the promotional item they receive is sustainable.

Read and download the full 2026 Ad Impressions report here.

Click here for a pdf of this infographic.