Something new is coming to Vegas this month.

The ASI Pavilion at PRINTING United Expo, a dedicated destination for the promotional products industry, is set for Sept. 23 to 25 at the Las Vegas Convention Center.

PRINTING United Expo is set for Sept. 23 to 25 at the Las Vegas Convention Center.

In addition to 60-plus vendors exhibiting at the show within a show, the promo-focused space also includes a slew of educational opportunities and networking moments.

Peppered throughout the three-day event is a lineup of Promo Peptalks at Booth #C3901, the ASI Pavilion stage. These 20-minute-long sessions cover a range of topics, from market trends to sustainability in promo.

Four in-depth promo-focused education sessions are also planned for PRINTING United Expo:

• The $28 Billion Opportunity: What Printers Need To Know About the Promo Products Industry is planned for Wednesday, Sept. 23, from 10 to 10:50 a.m. in room N116. Taught by Joan Miracle, executive director of corporate accounts at ASI, the class is a market-entry primer for print providers who’ve never considered promo.
  
  
• Beyond Ink: Real-World Lessons From Printers Selling Promo is planned for Wednesday, Sept. 23, from 2 to 2:50 p.m. in room N117. Panelists Dana Zezzo of Counselor Top 40 distributor ASB (asi/120075), Megan O’Reilly of Pitch Black Printing Co. (asi/296267) and Nathan Goldberg of Specialized (asi/331350) will talk about successfully expanding into promo, where they’re finding the biggest opportunities and the challenges they’ve faced along the way.
  
  
• Promo Industry Trends & Emerging Product Categories is planned for Thursday, Sept. 24, from noon to 12:50 p.m. in room N116. Brendan Menapace, content director for Print & Promo Marketing, will talk about what’s selling, what’s declining and what’s coming in the $28 billion North American promotional products market.
  
  
• From Print Buyer to Promo Distributor: How To Add Revenue Without Adding Equipment is planned for Thursday, Sept. 24, from 4 to 4:50 p.m.in room N116. Sara Unruh, executive director of corporate accounts at ASI, will talk about how to spot fertile markets for promo sales opportunities, how to build your sales pipeline and how to fulfill orders without in-house production.

In addition, on Thursday, Sept. 24, at 7:30 a.m., PRINTING United Alliance and ASI will be hosting an invitation-only Thought Leadership Breakfast, featuring a fireside chat with Cassie Green, content director of Apparelist, and Jeremy Lott, CEO of Counselor Top 40 supplier SanMar (asi/84863) and a member of the Counselor Power 50. Following the chat, Michele Bell, ASI senior vice president for editorial, education and global alliances, will moderate a panel discussion with Lott, Wendy Knapp of Quad (asi/232306), Shaun R. McCardell of MACS Companies, Justin Zavadil of ABS and Joe Falcone of Counselor Top 40 distributor The Sourcing Group (asi/330100).

The ASI Pavilion has also set up several dedicated opportunities for networking. On Thursday, Sept. 24, at 3 p.m., a two-hour cocktail reception will take place in the Pavilion, featuring beer, wine, soft drinks and light snacks. The ASI Espresso Bar at Booth #C4507 will also play host to networking sessions each morning, inviting attendees to talk about cross-selling, new revenue and customer growth.

Still on the fence about attending PRINTING United Expo? Check out the September episode of the Branding Together podcast, where we talk about the importance of in-person industry events and share practical tips on planning, networking and making the most of a trade show or conference.

Register for the show here, and find out more about the ASI Pavilion at PRINTING United Expo here.

Print & Promo Marketing is your source for news, commentary and strategy for the promotional products, commercial print and product decoration industries.