Strategy April 26, 2019
Brady Tops List Ranking NFL Players’ Merch Sales
Apparently, winning a sixth Super Bowl this February wasn’t enough for Tom Brady.
The New England Patriots quarterback just emerged victorious in another competition among gridiron greats: He topped the NFLPA’s annual player merchandise sales list.
Tom Brady…he’s sort of good at football.
The ranking evaluates which NFL players’ branded merchandise amassed the most total sales between March 1, 2018 and February 28, 2019. Shocker: The greatest quarterback of all time, the engine of the best team of the 21st Century for nearly two decades, came in first – for a record-setting third time, we might add. It’s fair to say people like a winner.
From a promotional products perspective, it’s interesting to note that the Brady-branded merch sales total accounted for much more than just jerseys bearing his name. It also includes T-shirts, bobbleheads, trading cards, Fatheads, hoodies, drinkware, pennants, pet products, backpacks and more.
Tom Brady Fathead removable wall decal.
Meanwhile, the Dallas Cowboys’ quarterback Dak Prescott came in second on the swag list. When you’re the quarterback of “America’s Team,” doing pretty darn well, you do things like finish high on merch sales’ lists. Makes sense.
Third place went to Philadelphia Eagles Quarterback Carson Wentz. The lofty ranking was impressive – and maybe a bit surprising -- given that Wentz had a down year and missed more than a few games through injury. Still, the Eagles generate maniacal commitment from their rabid fans, who clearly like to show their fanatical support by sporting team-branded merch, especially if it bears the name of the man they’ve anointed their golden child franchise quarterback.
Top 10 players of all officially licensed product sold:
- Tom Brady, QB, New England Patriots
- Dak Prescott, QB, Dallas Cowboys
- Carson Wentz, QB, Philadelphia Eagles
- Ezekiel Elliott, RB, Dallas Cowboys
- Patrick Mahomes II, QB, Kansas City Chiefs
- Saquon Barkley, RB, New York Giants
- Aaron Rodgers, QB, Green Bay Packers
- Deshaun Watson, QB, Houston Texans
- Khalil Mack, LB, Chicago Bears
- Drew Brees, QB, New Orleans Saints
Few interesting highlights directly from the NFLPA’s 50-player strong top swag sales list:
*The five most popular Nike jerseys were Tom Brady’s No. 12, Khalil Mack’s No. 52, Patrick Mahomes II’s No. 15, Todd Gurley’s No. 30 and Julian Edelman’s No. 11. The hottest selling collegiate alumni Football jerseys from Nike were LeSean McCoy (Pittsburgh), Brady (Michigan), Dez Bryant (Oklahoma State), Joe Thomas (Wisconsin) and Marcus Mariota (Oregon).
*L.A. Rams running back Todd Gurley, Denver Broncos linebacker Von Miller and San Francisco 49ers quarterback Jimmy Garoppolo sold the most products from Aminco, including fashion jewelry, hair accessories, key rings, magnets, pendants and pins.
*FY19 was a “sock-cess” for Tom Brady, Drew Brees and Patrick Mahomes II as the trio dominated sock sales from Freaker.
*Fans who followed the college careers of Patrick Mahomes II (Texas Tech), Tom Brady (Michigan), Alvin Kamara (Tennessee), Derrick Henry (Alabama) and Odell Beckham Jr. (Louisiana) drove the stars to top five status in overall collegiate jersey sales by Nike, adidas, Under Armour and Fanatics.