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Strategy

ASPCA Promotes App With Summer Giveaway

Pet owners have to be extra careful during the summer months as their furry friends are more prone to go missing, drown in backyard pools or suffer from heat exhaustion after being left in parked vehicles.

The American Society for the Prevention of Cruelty to Animals (ASPCA) urges pet owners to prepare for such situations by downloading the Pet Safety App, which tracks lost pets and issues emergency alerts.

To entice downloads, the ASPCA, in conjunction with fashion and lifestyle blog MyBeautyBunny.com, is giving away a summer prize package full of promotional products. The package includes a tote bag, Frisbee, beach ball and towel – all emblazoned with the ASPCA logo – and a Subaru yoga mat.

The app provides a personalized missing pet recovery kit, including step-by-step instructions on how to search for a lost animal in a variety of circumstances. You can also build a lost pet digital flyer that can be shared instantly on social media channels. Additionally, you can store and manage your pet’s critical health records and access advice on what to do with your pet before, during and after a major storm, even if there’s no WiFi or data connectivity.

In order to enter the giveaway, pet owners (18 years or older) must download the ASPCA mobile app and then submit their information through the Rafflecopter widget. The drawing ends August 19 at 12 a.m. PT.