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Product trends
Counselor 2025 Product of the Year: Personalized Accessories
ProductsPersonalized accessories, from stickers to patches to straw toppers, have transformed c...
Goldstar Adds Grosche Drinkware, Dock & Bay Towels to Lineup
SustainabilityThe Counselor Top 40 supplier said the B Corp certified brands mesh well with its commi...
Trimark Inks Exclusive Partnership With Redwood Classics Apparel
The division of Counselor Top 40 supplier ...
You Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
The slightly off-white hue is meant to be ...
Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos
Company merch drops leaned into a trendy, ...
PCNA Partners With Sustainable Drinkware Brands Ocean Bottle & HidrateSpark
SustainabilityThe Counselor Top 40 supplier and its drinkware-focused subsidiary ETS Express will bot...
SRG Becomes Exclusive Supplier of All American Writing Instruments Products
NewsThe Counselor Top 40 firm will provide all six of AAWI’s brands to the promo industry.
Promotions Planner: Spread the Love
ProductsStart presenting ideas to clients for promo campaigns centered around February observan...
PRINTING United Expo 2025: 3 Apparel Trends From the Show Floor
StrategyOversized silhouettes, softer hand feels and garment-dye finishes were among the bigges...
Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3
Just-released ESP search data from ASI Res...
PRINTING United Expo 2025: Make a Statement With Special-Effect Screen Printing
Decorating industry veteran Charlie Taubli...
SnugZ Unleashes New Partnership With Pet Accessory Brand Springland Pets
The collaboration will expand the Counselo...
The Bright Side: PCNA Hosts Breast Cancer Awareness Giveback Campaign
Profits from select Stanley drinkware styl...
Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings
The third quarter also saw growing searche...
NC Custom Adds Ghirardelli to Promo Division
The Counselor Top 40 supplier will now off...
Promotions Planner: A Fresh Start
ProductsStart presenting ideas to clients for promo campaigns centered around January observances.
SanMar Brings Richardson Apparel & Headwear to Wholesale Market
NewsThe initial launch in 2026 will include 15 apparel styles and 31 headwear items.
Sponsored Content
New Sustainable Sales Opportunity: How To Increase Profits With Home-Compostable Cups
Discover a new , one-of-a-kind , sustainable product that's ready for...
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Plan Now for 2026: Sales Tips To Start the Year Strong
A new year will be here before you know it. Are you ready? Plan ahead now and get...
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You Buy the Press, STAHLS’ Will Fund the Rest
Make an investment that pays you back. When you purchase an eligible heat press of...
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Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new...
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5 Ideas for Using NYFW Trends in a Promo Campaign
ProductsAppeal to fashion-forward end-buyers with these suggestions from the hottest show of th...
Starline Adds LAMY Pen Line to Its Growing Writing Collection
ProductsThe product expansion at the Counselor Top 40 supplier will include fountain pens, roll...
Gemline Partners With Yankee Candle, Adds Mini Igloo Playmate Cooler to Catalog
ProductsThe additions are meant to strengthen the Counselor Top 40 supplier’s Made-in-USA produ...
Vantage Apparel & Redwood Classics Launch Custom Color Program
NewsThe program allows distributors to PMS-match colors on select Canada-made garments, wit...