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Strategy
‘INKclusivity’ Makes Case for Disability Inclusion in Print & Promo
StrategyCo-written by Jed Seifert of Stakes Manufacturing, the book provides a road map for how...
Counselor 2026 State & Regional Sales Report
StrategyConsistent growth across the country is an encouraging sign for future promo sales oppo...
How Printers Are Adopting AI & Automation
The technology is becoming an essential bu...
Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said
The best communication methods focus on co...
Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
While it’s not a slam dunk, wearing compan...
How PRINTING United Expo Can Open New Doors for Distributors
StrategyCustomers are demanding more customization, faster turns and fresh decoration. Attendin...
5 Packaging Mistakes To Avoid
StrategyLabel and package printing can be a lucrative market, but there are complications to co...
My Favorite Merch: Cindy Mullen, BAMKO
StrategyIndustry distributors share the promo products that they love the most.
Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
StrategyPeople in European countries like the U.K. were left without eclipse glasses to safely ...
Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report
The Counselor Top 40 supplier also said it...
Lessons From the Forgotten (but Extremely Handy) Promo CD Opener
A random memory of a beloved tool reveals ...
Counselor State of the Industry 2026: Supplier Snapshots
The bigger suppliers get, the greater the ...
Counselor State of the Industry 2026: Distributor Snapshots
Key characteristics stand out with distrib...
Counselor State of the Industry 2026: Revealing Economic Indicators
We used State of the Industry findings, AS...
Counselor State of the Industry 2026: Top Markets for Promotional Products Sales
In a complicated economic year, some verti...
Counselor State of the Industry 2026: Top Promotional Products Categories
StrategyAmong the most-sold product categories, apparel continues to dominate.
Counselor State of the Industry 2026: Ease Cost Pressures
StrategySourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.
Sponsored Content
From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
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Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
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End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
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Name Badges: The Easiest Add-On Sale You’re Probably Overlooking
The best customers to sell to are the ones you're already working with . Increase...
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Counselor State of the Industry 2026: Becoming Indispensable to Distributors
StrategyReliability, expertise and top-notch service are essential for helping suppliers become...
Everything Is Customer Service: Share the Win With Your Team
StrategyEmbracing this mindset will improve customer loyalty, boost employee satisfaction and t...
Tap Into the Vintage Aesthetic for Trendy T-Shirts
StrategyA modern yet vintage-style tee isn’t an oxymoron.
Counselor State of the Industry 2026: Shifting Sourcing Strategies
StrategyFrom diversifying production across countries to strategically managing inventory, supp...