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Consumer Research: Generations
Exclusive research from ASI explores the promo preferences of consumers across a variety of demographics, starting with age.
Top Stories
Promo Insiders: Totes, Tumblers, Tiny Turtles & Other Swag Gen Z Loves
Olivia Borgula, a student at the University of Maryland and current intern with ASI Media, gives the inside scoop on what giveaways are popular on and off campus.
World Emblem To Open Larger Factory in Houston, Bringing Up to 150 Jobs
The Counselor Top 40 supplier said it intends to reshore 50 jobs from China at the new facility.
SanMar Reduces Emissions Intensity 11% From 2019 Baseline
In its most recent sustainability report, the promo industry’s largest supplier also noted that it offers more than 200 styles made from lower-impact materials.
Brian Urlacher Previews ASI Show Chicago Keynote With Talk on Grit & Overcoming Obstacles
The Pro Football Hall of Fame linebacker delivers hard-hitting insights from the gridiron that business pros can use to power success in their careers.
Product Hub
Products
This Week’s New Suppliers: Swag for Anyone & Everyone
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Trusty Team Spirit Essentials
Help schools and colleges prep for homecoming, tailgates and game day with these branded flags, noisemakers and more.
Products
This Week’s New Suppliers: Unique Promo for Summer
Discover creative products from new ASI suppliers.
Local Businesses Give Out Promo at Pride Celebration in Philly Suburbs
The fifth annual event drew hundreds of people, decked out in rainbow-themed merch, in celebration of Pride month.
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GXN Network To Host Conference in Lisbon in September
The fourth annual conference has a theme of the “Promotional Products Industry Under Pressure.”
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Kaeser & Blair Leadership Summit Draws Nearly 200 Attendees
The Counselor Top 40 distributor aimed for participants to connect, collaborate and celebrate.
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DHL Express Canada Reaches Tentative Agreement With Workers Union
Operations won’t resume until the new contract is finalized. Meanwhile, promo companies in Canada have had to lean into contingency plans to mitigate delivery disruption.
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In The News - June 2025
Proforma (asi/300094), a Counselor Top 40 distributor, has released the third season of the Proforma Family Cooking Show , which features recipes submitted by promo pros from within the...
Promo for the Planet
Sustainability
Geiger Diverted 215,000 Pounds of Waste From Landfills Last Year, 2025 ESG Guide Shows
The Counselor Top 40 distributor shared the latest data and progress from its many sustainability and community giveback programs in its recently released report.
Sustainability
Study: Plastic Bag Bans Are Working To Reduce Litter
A recent study published in the journal Science found a 25% to 47% decrease in plastic bag litter in shoreline cleanups.
Sustainability
Sustainable Storytelling: This New Children’s Book Is Made From Coffee Cup Waste
Little Coffee Cup and the Big Surprise will be printed on paper made from 13 recycled coffee cups collected in the U.K.
How To Future-Proof Customer Communications With AI & Personalization
PRINTING United Alliance recently hosted a webinar exploring the importance of seamless omnichannel messaging across both print and digital formats.
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The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his desk, and resales are already listed on eBay with the game almost two months away.
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Common UV Printing Myths Debunked
With its high-quality output and ability to print directly on a variety of objects, UV printing has become an increasingly popular way to customize promo products.
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Oowee Products’ Inclusive Hiring of Autistic Adults Is a ‘Win-Win’
The promotional products supplier, which manufactures leather goods in the U.S., has been employing members of the autistic community for years. Other industry companies have also provided meaningf...
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TravelChair Products Featured on ‘Good Morning America’
A range of outdoor chairs and a table from the supplier were included in the show’s “Deals & Steals” segment in June.
Sponsored Content
Radix Branding Solutions
The Comprehensive Custom Cups Sales Guide
Cheers to branded beverage cups! Raise a glass and read on to learn how to sell all of the most popular styles of disposable cups so you can add a new revenue stream to your...
Admatch Regal
5 Sales Prospects for Single-Use Promo Products
Look no further for a product category that's cost-effective , convenient and customizable for many lucrative industries . Learn how and why you should add...
Greater Pacific Industries
Infographic: What Product Features Are Possible With Customization?
New to selling custom products? No problem. With this infographic guide, you'll discover all the details your clients can customize by opting for completely custom, made-to-order promos. ...