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ASI Chicago 2025: Top Finds From the Show Floor

ASI Chicago 2025: Top Finds From the Show Floor

Top Stories

US, EU Agree to 15% Tariff Rate, But Steel & Aluminum 50% Rate Remains

The EU rate is half of what the Trump administration threatened earlier, but not everyone is happy with the outcome.

Counselor’s 2025 International Person of the Year Shares Brand-Building Tips

Carleen Gray, CEO of GroupeSTAHL, shares her 35-year journey from customer service to the C-suite and how she helped transform Stahls’ global presence.

Best in Branding: Promo Lessons From Pool Noodles, Cows & Aggressive Mustard

From Olive Garden-branded pool floaties to a wildly expensive but somehow still popular popcorn bucket, here are ASI Media’s takeaways from clever branding moments so far this summer.

ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote

The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experience as a parent of three kids.

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Product Hub

Editor’s Picks: Superb Sweatshirts & Fleeces

Products

Editor’s Picks: Superb Sweatshirts & Fleeces

Sweatshirts and fleeces are classics in the sports industry, across college campuses and for outdoors.

This Week’s New Suppliers: Stylish Swag

Products

This Week’s New Suppliers: Stylish Swag

Discover creative products from new ASI suppliers.

Editor’s Picks: Decorative Keychains & Tags

Products

Editor’s Picks: Decorative Keychains & Tags

Keychains and tags – a top ESP-searched promo category last year – are a staple for organizing keys or decorating everyday items like bags and purses.

BirdieBox Relaunches Under New Leadership

BirdieBox Relaunches Under New Leadership

Citing “instability and organizational strain” under old ownership, an existing investor in BirdieBox – Spring Hollis of Star Strong Capital – has taken over as interim CEO of the company.

  • Grossman Marketing Group Acquires Cooley Group

    Grossman Marketing Group Acquires Cooley Group

    The Woburn, MA, distributor’s latest acquisition brings the Rochester, NY-based print, promo and fulfillment services provider into its fold.

  • In The News - July 2025

    Commonsku has hired Dickron Kherlopian as senior vice president of sales. Kherlopian brings significant experience in the SaaS sector to the Toronto-based business and sales software provider,...

Promo for the Planet

SRG Earns EcoVadis Silver Rating

Sustainability

SRG Earns EcoVadis Silver Rating

The Counselor Top 40 supplier said the business sustainability platform called its ongoing carbon management efforts “advanced.”

Storm Creek Earns B Corp Certification

Sustainability

Storm Creek Earns B Corp Certification

The apparel supplier said the distinction further solidifies its legal commitment to create a positive impact for society and the environment.

Gildan Recognized for Sustainability by TIME & Corporate Knights

Sustainability

Gildan Recognized for Sustainability by TIME & Corporate Knights

The Counselor Top 40 supplier was included on Canada’s Best 50 Corporate Citizens list and a list of the 500 most sustainable companies put together by TIME.

ASI Chicago 2025: Strategies To Influence People (in a Good Way)

ASI Chicago 2025: Strategies To Influence People (in a Good Way)

Education Day speaker Mimi Brown dispelled myths about decision-making and revealed how persuasion is all about trust and connection.

Sponsored Content

Bolder, Brighter, Better: How To Improve Your Inkjet Printing With JETbright

AutoTran, Inc.

Bolder, Brighter, Better: How To Improve Your Inkjet Printing With JETbright

There's a lot to love about the  JETbright digital inkjet ink line  from  AutoTran, Inc.  (asi/12555). Vibrant, bright and reliable, these inks are  highly pigmented ,...

Podcast: Why Your Clients Will Love the Washed Collection by BELLA+CANVAS

Bella + Canvas

Podcast: Why Your Clients Will Love the Washed Collection by BELLA+CANVAS

Help your clients tell their brand story with unique styles that are iconic from the start. We're talking about the new Washed Collection from BELLA+CANVAS (asi/39590). In today's podcast, we're...

The Comprehensive Custom Cups Sales Guide

Radix Branding Solutions

The Comprehensive Custom Cups Sales Guide

Cheers to branded beverage cups! Raise a glass and read on to learn how to sell all of the  most popular styles of disposable cups so you can add a new revenue stream to your...