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Counselor 2025 Product of the Year: Personalized Accessories
Personalized accessories, from stickers to patches to straw toppers, have transformed classic promo items into a playground for personal expression.
Top Stories
Obituary: Brian Stahl, Cofounder and Former Head of Operations at Stahls’
The industry leader, who passed away on Nov. 22 at 78, will be remembered for his generosity, quick wit and approachable leadership style.
Newly Proposed Bipartisan Legislation Would Require Made-in-USA Merch at National Park Service Sites
The American Products in Parks Act could be a boon for American promo manufacturers.
Promo Insiders: Avoid Greenwashing & Grow Sales With Data-Driven Sustainability Practices
Lindsay Hampson, founder of ThisRock and a speaker at the upcoming ASI Orlando show, explains how taking simple steps to measure and mitigate environmental impact can help all distributors save mon...
Bipartisan Bill Seeks Transparency on AI-Driven Job Losses
The AI-Related Job Impacts Clarity Act would require some companies to disclose workforce changes driven by adoption of the technology.
Latest News
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Editor’s Picks: Essential Totes & Shopping Bags
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PCNA Promotes Mark Gammon to SVP of Sales
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Reflecting on ASI’s Community Impact in 2025
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3 Proven Ways To Build a Self-Promo Campaign
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4 Tips for Door-to-Door Cold Calling From a Gen Z Entrepreneur
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Ross Hunter Joins Liquid Graphics as Chief Operating Officer
Product Hub
Products
Editor’s Picks: Snazzy Sustainable Apparel
Meet growing demand for both apparel and sustainability with these eco-friendly wearables.
Products
This Week’s New Suppliers: Elevate Every Day With New Promo
Discover creative products from new ASI suppliers.
Products
This Week’s New Suppliers: Cool Promo for Cool Temperatures
Discover creative products from new ASI suppliers.
Magnet Group Honors Top Achievers at National Sales Meeting
The Counselor Top 40 supplier also recognized June Edwards, its director of sales operations, with the 2025 Fran Ford Award.
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The Fed Cuts Interest Rates for Third Time This Year, Blames Tariffs for Inflation Overshoot
The announcement comes after the central bank cut rates twice this fall.
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The Dot Corp Expands Offerings With New Promo and Apparel Division
The Irvine, CA-based print company says the new structure will better position it as a full-service print-and-promo partner.
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Print-on-Demand Platform Printful/Printify Rebrands as FYUL
The e-commerce fulfillment firms merged last year. FYUL combines the technology and supply-chain capabilities of each brand, according to execs.
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613 Originals Taps Former alphabroder Exec Greg Mastro To Lead Operations
Mastro has held several manufacturing leadership roles at some of the industry’s top suppliers.
Promo for the Planet
Sustainability
Goldstar Adds Grosche Drinkware, Dock & Bay Towels to Lineup
The Counselor Top 40 supplier said the B Corp certified brands mesh well with its commitment to thoughtful design and sustainable choices.
Sustainability
Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report
The clothing brand released its first-ever sustainability report and got candid about its progress and imperfections.
Sustainability
PCNA Partners With Sustainable Drinkware Brands Ocean Bottle & HidrateSpark
The Counselor Top 40 supplier and its drinkware-focused subsidiary ETS Express will both carry a selection of products from the two brands.
Expanding Promo Capabilities With Direct Mail
Direct mail is a natural extension of distributors’ existing capabilities, allowing them to support a broader range of client marketing needs.
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What We’re Thankful for in Promo
Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a moment to reflect on what we appreciate most about the unique industry we cover.
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What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization
A new ad from Etsy lays out the ingredients for successful gift-giving this holiday season.
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Automate & Elevate Event Explores AI’s Role in Promo
The virtual summit, hosted by Branded Merch Network on Nov. 13, featured leaders in the print, promo and apparel industries who are using generative AI and other automation tools to streamline work...
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Best in Branding: The Brands That Won Halloween & Why It Matters
This special edition of ASI Media’s Best in Branding series breaks down why Halloween has become a key opportunity for brands and spotlights this year’s standout spooky promo campaigns.
Sponsored Content
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Giant Media
Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new year , plus sales strategies so you can turn these predictions into confirmed promo sales. Bestsellers ...
Alexa Springs
Q1 Sales Opportunities: Lucrative Promo Prospects for 2026
Kick off 2026 with momentum and maximize your revenue potential by tapping into high-impact promotional opportunities . These sales prospects should be at the top of your list to ...