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Rising Costs and Supply Chain Shifts: The Potential Fallout for Promo from Trump’s New Tariffs
There’s also concern the new levies will saddle end-buyers with heavier cost burdens that prevent or limit their ability to invest in branded merchandise.
Top Stories
Whitestone Branding Acquires American Apparel & Promotions
AA&P is an Illinois-based distributorship that’s been in business for 32 years and shouldn’t be confused with the popular supplier brand of similar name. Whitestone has more acquisitions in its plans.
Image Source Promotes Jeff Holt, Names Pete Toskey VP of Sales
The Kirkland, WA-based distributor is a Counselor Best Place to Work that generates north of $30 million in annual revenue.
Fully Promoted Says Promo Sales Hit $131.2 Million in 2024
The Counselor Top 40 distributor’s revenue tally represented an approximately 3% increase over the prior year, beating the average industry rise of 1.8%.
Marc Held Named President of L2 Brands
Held is a promo apparel industry veteran who has served in leadership roles at multiple Counselor Top 40 firms.
Latest News
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USPTO Rejects Utah NHL Franchise’s ‘Yetis’ Trademark Over Clash With Cooler Brand
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Fine Lessened but Man Must Still Pay Nearly $900K For Illicit Vistaprint Stock Trades
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The Exit Strategy Blueprint: Maximizing How Much Your Business Sells For
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In The News - January 2025
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Custom Ink Appoints Ben Litvinas as Chief Data & Analytics Officer
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Promotional ‘Ted Lasso’ Card From 2014 Kit Sells for Thousands at Auction
Product Hub
Products
This Week’s New Suppliers: Buzzworthy Products
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Terrific Travel Accessories
Cater to end-buyers on the go with these top-searched travel products.
Products
This Week’s New Suppliers: New Promo for You
Discover creative products from new ASI suppliers.
Merchandise World 2025: Connections & Collaborations Abound
With a renewed, invigorated energy, the 2025 Merchandise World show kicked off the new year with a pre-COVID number of attendees and a festive awards dinner that celebrated the best and brightest i...
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USA-Made Supplier Bison Coolers Features in Google Super Bowl Ad Campaign
Google selected the Fort Worth-based family-owned business as the Texas representative for “50 Stories, 50 States,” featuring the firm in a 30-second commercial spot.
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Cimpress Reports ‘Disappointing’ Q2 Financial Results, Says CEO
The parent company of Vistaprint and National Pen increased revenue, but its earnings before interest, taxes, depreciation and amortization were down.
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HALO Names Supplier & Supplier Rep of the Year
The Counselor Top 40 firm, promo’s second largest distributor, bestowed the honors on SanMar (supplier) and Sarah Smith of Pop! Promos (rep).
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Lexmark Recalls 40,000+ Printers Over Fire Risk
The MS725dvn and MX725adve print on paper, vinyl signs, banners and various other plastics. Lexmark sold them in the U.S. and Canada.
Promo for the Planet
Sustainability
Koozie Group Partners With Plantable Pencil Company SproutWorld
The FSC-certified pencil contains a seed capsule and can be planted at the end of its useful life.
Sustainability
Cintas CEO Says ‘Future Is Bright’ in 2024 Sustainability Report
The Counselor Top 40 distributor noted that it has reduced emissions intensity by 40% since its base year of fiscal 2019, among other achievements.
Sustainability
Tips for Avoiding Greenwashing & Boosting Eco-Savvy Selling
Sustainability-focused sessions at PPAI Expo shared strategies for being transparent, building trust and using eco-focused tactics to enhance consultative selling practices.
How To Sell High-End Headwear: A Look Inside a Fashion Favorite
To win business with prestigious clients , you must present premium products that align with their commitment to quality and excellence . The challenge is identifying the true, top-tier...
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Classic Categories Dominate ESP Searches in 2024
The industry’s staple products ended up on top for the year, while social media and culture shifts fueled interest in the fastest-growing search terms.
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Case Study: How Promo Products Help a School District Printer Thrive
Promo has become a six-figure source of revenue for Deer Valley Unified School District’s Print Services operation.
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Decorating Roundup: Epson Announces First Direct-to-Film Printer
Also, International Coatings releases a reformulated Legacy White, and Stahls’ offers its downloadable 2025 catalog.
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To Dye For: Why Custom Colors Are Trending in Apparel
The uniqueness of garment dye and effects like mineral washes make custom colors an enticing proposition.
Sponsored Content
Raining Rose
2025 Distributor Sales Toolkit: Resources To Start the Year Strong
A new year in promo has begun - are you ready? In the competitive world of sales, having the right resources can make all the difference between winning an order and missing out on an...
Greater Pacific Industries
The Step-By-Step Guide to Selling Custom Products
The sales process for custom products is more similar than you think to the stock products you're used to. By making small adjustments and noticing upsell opportunities , you can walk away...
Greater Pacific Industries
Q&A: No-Stress Custom Products — All Client Questions, Answered
Clients new to purchasing custom promos? No problem. We've got all the answers to common client questions you need to put fears to rest and provide peace of mind on every order. Q:...