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Better Together: Why Counselor Top 40 Suppliers Are Teaming Up
Leading suppliers are forming partnerships to benefit both parties and broaden their offerings for distributors.
Top Stories
Legality of Trump Tariffs Questioned as President Pledges Another 50% in Tariffs on China
Some legal experts say President Trump lacks the authority to implement his sweeping levies, and at least one lawsuit has been filed. Meanwhile, the White House is pledging to place additional duti...
S&S Activewear Relaunches Prime Line Division
The hard goods division has a standalone website and dedicated sales and customer support teams.
United Kingdom To Restrict Government Departments From Buying Branded Merch
A U.K. minister called spending on promotional products “wasteful,” adding it will be allowed only in select circumstances.
End-Buyer Research: Millennials
Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.
Product Hub
Products
Promotions Planner: Beat the Heat
Start presenting ideas to clients for promotional campaigns centered around July observances.
Products
ASI Fort Worth 2025: Product Showcase Winners
Suppliers showed off fresh and trending items in the show’s Product Showcase area, where attendees were able to vote on their favorites.
Products
This Week’s New Suppliers: New Products for a New Season
Discover creative products from new ASI suppliers.
President Trump Extends TikTok ‘Sell or Be Banned’ Deadline by 75 Days
China-based ByteDance was up against an April 5 deadline to sell its U.S. TikTok operations or face having the wildly popular video-sharing app outlawed in America. The president said a deal on a s...
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GXN Holds 2025 Leadership Seminar in Norway
The Global Executive Network brought together leaders in the promotional products industry to share ideas and discuss the future.
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Facilisgroup Names JC Capote Chief Revenue Officer
Capote brings nearly two decades of sales experience to the promo industry software provider.
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The Fallout From Trump’s ‘Worse Than Expected’ Tariffs
Promo leaders expect the sweeping new levies, announced by the president on April 2, to cause soaring price hikes, damage the economy and reduce demand for branded merch.
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PCNA Announces Partnerships With Brands London Fog, Weather Station & Leuchtturm1917
The Counselor Top 40 firm will be selling a handful of notebook styles from Leuchtturm1917 and umbrellas from London Fog and Weather Station.
Promo for the Planet
Sustainability
Charles River Apparel Earns EcoVadis Bronze Medal
It’s the first time the supplier went through the corporate sustainability evaluation process.
Sustainability
Goldstar Releases ESG Report, Reveals 2040 Carbon Net-Zero Goal
The Counselor Top 40 supplier, which achieved an EcoVadis Bronze ranking earlier this year, is using more responsibly sourced materials and implementing digital product passports.
Sustainability
4 Strategies for Discussing Sustainability With Customers
Print and promo clients will easily see through empty initiatives.
ASI Fort Worth 2025: Attendees Head Home Feeling Energized, Enthusiastic
Distributors are looking forward to putting new tech know-how into practice and presenting fresh ideas to clients after attending the largest promo trade show in the Southwest.
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ASI Fort Worth 2025: The Benefits of Adding Print to Your Business
A Power Session panel featured best practices from three distributors who offer both promo and print services to their clients.
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ASI Fort Worth 2025: Avoid Selling on Price
In a Power Session on Exhibit Day 2, industry veteran Cliff Quicksell gave distributors his best tips for leaning into value, charging what they’re worth and resisting pressure to drop prices to ge...
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ASI Fort Worth 2025: Torsten Gross Delivers Marketing Motivation in Energizing Keynote
For Gross – a competitive race car driver, marketing executive and C6 quadriplegic – finding success is all about embracing both failure and our biggest weaknesses.
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ASI Fort Worth 2025: Hone Your Social Selling Skills
Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offered best practices to build relationships with prospects on social media and turn them into clients.
Sponsored Content
Admatch Regal
How To Heat Up Your Sales With Branded Matches
Hot product alert! We're talking about promotional matches . Discover everything you need to know to sell this sizzling promo category , including product features , sales prospects and ...
Greater Pacific Industries
Quiz: Is My Client a Good Fit for Custom Products?
Answer these quick questions to find out if your client's project calls for completely custom, made-to-order products or if it's better suited for standard stock options. Question 1:...
Radix Branding Solutions
Build a Strong Sales Foundation: How To Sell the Top 5 Promo Categories
No matter if you're new to selling promo or a seasoned pro, make sure you've mastered the basics. We'll walk you through how to sell the five most popular promo categories so you can maximize...