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As Education Day concluded, flash polling revealed that more than 90% of distributors are self-projecting increased sales in 2026 versus 2025.
Jon West takes over as president, with company founder Doug Jackson moving into the role of chief revenue officer. Industry veteran Tom Clouser is promoted to director of sales.
Jackson joined the Counselor Top 40 distributor last year with nearly 30 years of IT experience.
The company also announced the promotion of Speedsquare co-founder Steve Smothers to chief creative officer to lead creative strategy and execution.
Founder and CEO Heidi Reimer-Epp has sold the company to Kyle and Kayla Kannwischer after 30 years at the helm.
Discover creative products from new ASI suppliers.
Keep your clients’ branding and messaging in the spotlight with light-up promo items.
Find opportunity for playfulness in Q1 campaigns with these fun branded toys.
The deal strengthens the distributor’s production capabilities, introducing in-house screen printing to its menu of services.
Indrio’s father, Alpi founder Francesco Indrio, will stay on as CEO.
The Counselor Top 40 supplier is starting the year by growing its product line into new categories, including banners, runners and lanyards.
Cottle joins the Counselor Top 40 supplier with more than 20 years of executive sales experience.
A new bill could force cities that ban single-use straws to adapt.
Sustainability is a nonnegotiable for a growing number of end-buyers.
Sustainability coverage this year included discussions on the most important certifications – as well as some exciting innovations and initiatives to watch.
The supplier says the new product helps reduce plastic waste while also providing meaningful employment to women artisans in India.
Sterling McKinley of Clarity AI Solutions, shared concrete ways that using AI can give promo professionals a competitive edge during his ASI Orlando Education Day sessions.
Marketing is more than a single slogan these days; it’s different but related stories told with authenticity and consistency.
From classy convenience-store replicas to cutesy coffee merch, brands did not disappoint with their seasonal holiday promo drops.
Reliability is the real currency when it comes to supplier-distributor relationships in the promo industry.
Readers in the Great White North were hungry for details on labour disputes, industry events, key earnings reports and, of course, tariffs.
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Gaze into the crystal ball and discover the products destined to dominate in the new year , plus sales strategies so you can turn these predictions into confirmed promo sales. Bestsellers ...
Kick off 2026 with momentum and maximize your revenue potential by tapping into high-impact promotional opportunities . These sales prospects should be at the top of your list to ...