ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Obituary: Michael Vasilantone, Vastex International

Editor’s Picks: Useful Umbrellas

Brother Industries Attempts Acquisition of Mutoh Holdings

Proforma Acquires Safeguard From Deluxe, Adding Nearly $180M in Annual Sales

The family-owned Counselor top five distributor agreed to purchase an arm of the publicly traded company for $25 million.

How AI Tools Can Help Boost Your Direct-to-Film Designs

Julia Saxon of BeeGraphix explains how she used ChatGPT, Midjourney and other generative AI tools to create a mini-merch collection for Branding Together, the joint podcast hosted by ASI and PRINTI...

How Made-To-Order Apparel Levels Up Promo Campaigns

Though it comes with plenty of challenges, made-to-order apparel reaps unique benefits to the promo companies able to offer cut-and-sew customization.

Top 10 Largest U.S. Trade Shows (and the Promo Attendees Love)

We ranked the largest trade shows by attendance, sharing insights on what each of these audiences are looking for out of their branded merch.

Beacon Promotions Recalls Repackaged M&M’s in 20 States

Distributors should notify end-recipients to quarantine the items, then return or destroy the products, according to the recall letter.

View All News

Latest News

Product Hub

Products

This Week’s New Suppliers: Fun New Promo for February

Discover creative products from new ASI suppliers.

Products

Editor’s Picks: Personalized Pet Items

Appeal to the millions of pet owners across the country with a promo item for their furry friends.

Products

This Week’s New Suppliers: New Promo, New Opportunities

Discover creative products from new ASI suppliers.

Industry News

iPROMOTEu Recognizes Top Supplier Partners

At its annual Supplier Awards Breakfast last month, the Counselor Top 40 distributor recognized several partners with awards for commitment and service.

Bill Gossman Appointed to Top Role at Staples Promotional Products

Gossman succeeds former president Daron Hines at the Counselor Top 40 distributor.
Koozie Group Taps Patrick Reininger as New Chief Commercial Officer

The announcement comes just a month after the Counselor Top 40 supplier completed the integration of Garyline.

Joint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels

When it comes to ads that truly connect with consumers, promo’s carbon footprint is actually eight times smaller than digital.
LogoBranders Promotes Morgan Symons to VP & General Manager

In her new role at the Montgomery, AL-based distributor, Symons will be responsible for modernizing and upgrading systems.

Promo for the Planet

Q&A: Mel Lay of Allmade on the Importance of Showing Your Impact

Strategy

Q&A: How To Get the Most Out of Your Trade Show Experience

Proven techniques like knowing who you want to visit and using activations can ensure suppliers stand out at trade shows and distributors get the most value.

Q&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery

The CEO and creative director of Colorado-based distributor AMB3R Creative worked on a project to create a mini-merch collection for Branding Together, the monthly podcast jointly hosted by ASI and...
What’s New in Apparel Decorating?

Direct-to-film advancements and automation solutions were front and center at recent industry events.

What Promo Needs To Know About Commercial Printing

For distributors looking to increase margins or expand services, here’s a rundown of the pros and cons of common printing techniques.
How To Sublimate the Top of a Bucket Hat

Angie Meese of That Shirt Shack explains how she engineered a special ABS plastic prototype to enable sublimation on the tops of bucket hats for the Branding Together podcast merch project.

Top Stories

Latest News