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Strategy

Merchandise World 2025: Connections & Collaborations Abound
Merchandise World 2025: Connections & Collaborations Abound
News

With a renewed, invigorated energy, the 2025 Merchandise World show kicked off the new ...

Promotional ‘Ted Lasso’ Card From 2014 Kit Sells for Thousands at Auction
Promotional ‘Ted Lasso’ Card From 2014 Kit Sells for Thousands at Auction
Strategy

The story underscores how print products complement other promotional products – and ca...

The Exit Strategy Blueprint: Maximizing How Much Your Business Sells For

Use this practical advice to increase your...


Stylish & Sustainable: Upcycling, Recycling and Other Techniques on the Cutting Edge of Fashion

Designers – in promo and beyond – are cele...


My Favorite Merch: Debbie Gaspar, Zagwear

Industry distributors share the promo prod...

‘E-L-G-S-E-S’: Philadelphia Mayor’s Spelling Error Lives on With Merchandise
‘E-L-G-S-E-S’: Philadelphia Mayor’s Spelling Error Lives on With Merchandise
News

The viral moment demonstrates the power of merch and the flourishing of print-on-demand.

Case Study: How Promo Products Help a School District Printer Thrive
Case Study: How Promo Products Help a School District Printer Thrive
Strategy

Promo has become a six-figure source of revenue for Deer Valley Unified School District...

Supercharge Your Sales With Trending Tech Products
Supercharge Your Sales With Trending Tech Products
Sponsored Content

Tech is all the rage in both promo and retail, making tech products a smart...

Decorating Roundup: Epson Announces First Direct-to-Film Printer
Decorating Roundup: Epson Announces First Direct-to-Film Printer
Strategy

Also, International Coatings releases a reformulated Legacy White, and Stahls’ offers i...

Moving Fast Into 2025: A Message From Tim Andrews

Last year underscored the power of promo, ...


Case Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch

Promo pro Harry Ein created a built-from-s...


TikTok Ban Looms: Promo Marketers Brace for Seismic Shifts in Strategy

There were indications the popular app cou...

Decorating Roundup: Roland DGA Launches Direct-to-Film Printer
Decorating Roundup: Roland DGA Launches Direct-to-Film Printer
Strategy

Also, Ninja Transfers offers Easy Peel DTF technology, and Stahls’ shares a new episode...

2025 Distributor Sales Toolkit: Resources To Start the Year Strong
2025 Distributor Sales Toolkit: Resources To Start the Year Strong
Sponsored Content

A new year in promo has begun - are you ready?  In the competitive world of sales,...

ASI Orlando 2025: The Value in Print for Promo Distributors
ASI Orlando 2025: The Value in Print for Promo Distributors
Strategy

Adding print can help promo distributors reach more customers and become full-service p...

ASI Orlando 2025: Flash Polls Reveal Sales Optimism & Tariff Concerns
ASI Orlando 2025: Flash Polls Reveal Sales Optimism & Tariff Concerns
Strategy

The polling occurred during an Education Day Wrap-Up event that also featured show spea...

ASI Orlando 2025: Stephanie Stuckey Delights & Inspires in Moving Keynote
ASI Orlando 2025: Stephanie Stuckey Delights & Inspires in Moving Keynote
Strategy

The former trial lawyer’s story of how she bought back her family’s business, saved it ...

ASI Orlando 2025: How To ‘Flex’ Your Sales Style
ASI Orlando 2025: How To ‘Flex’ Your Sales Style
Strategy

Mimi Brown of AMP Up Success discussed how identifying personality traits can help dist...