Strategy

PacSun Gender-Neutral Collection Is On-Trend

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The retailer hit the mark on several fronts, creating eco-friendly, gender-neutral clot...

China COVID Outbreak Compels Canton Fair to Cut Days

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Pre-pandemic, promo products leaders attended the fair in numbers. The virus flare-up a...

Quiz: Is Joining a Distributor Organization Right for Me?

Have you ever thought about joining a...

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5 Ways to Enhance Your Customer Experience

Surpass client expectations and they’ll be...

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California to Regulate Use of the Recycling Symbol

Products and packaging will have to meet s...

Biden Orders COVID Vaccine Mandates for Larger Employers

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Employers with more than 100 workers must require vaccination among employees and imple...

Mask Searches Soar In ESP In August

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PPE is making a comeback as the delta variant fuels a sharp increase in COVID-19 cases.

Associated Premium Corporation Rebrands to APC

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The Cincinnati-based distributor has also redesigned its logo and website.

Job Openings Rise, Highlighting Labor Shortages

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Companies in the promo products market – and across industries – are struggling to fill...

iPROMOTEu Expands Business Development Leadership

The Top 40 distributor promoted two employ...

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Kornit Digital Collaborates on Fashion Week Collection

The digital-printing manufacturer worked w...

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Authorities Continue Crackdown on PPE-Related Crime

Two convictions in Mississippi and New Yor...

Never Forget: An Oral History of 9/11 and the Promo Industry

The terrorist attacks on Sept. 11, 2001, f...

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Distributor Pro Tips: How to Differentiate Your Offerings & Exceed Expectations

With businesses back open and events...

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Kitting Made Easy: Create Custom Mailers in 5 Simple Steps

Kitting is the promo tactic you need to...

Port Congestion Intensifies, Likely to Continue Into 2022

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Backups at ports are a significant factor in the promo industry’s supply chain challeng...

Chipotle Gamifies Reward Program With Achievement Badges

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Badges can be redeemed for free food and Chipotle-branded merch.

Gift Guide: Hot Products for the 2021 Holiday Season

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Companies are eyeing several standout categories for gifting in the fourth quarter.

Promotions Planner: Feel-Good Campaigns

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Start presenting ideas to clients for promotions centered on December events.

Canadian Man Pleads Guilty in PPE Scheme

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The fraud targeted businesses in Canada and the United States.

This Week’s New Suppliers: Built to Last

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Discover creative products from new ASI suppliers.