Strategy

New Equipment, Supplies for Apparel Decorators

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Explore technology advancements from industry companies.

Spector & Co. Welcomes Kippie Helzel, Bruce Curry

Promogram Canada

The industry veterans join the company’s growing account management team for North Amer...

Goldstar Announces Key Promotions

The writing instruments manufacturer is fo...

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Make the Sale: Sustainable Activewear

Consumers care about how their clothing...

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The Cozy Edit: How to Sell Loungewear Blanks Ready to be Branded

Before 2020, loungewear was for just...

Top Your Summer Sales With Premium Tanks

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The summer sales season is officially back and better than ever. After a long year of...

Kornit Digital, Canva Partner for On-Demand E-Commerce

Promogram

The digital textile printer will become a certified integration partner for the online ...

TikTok Launches Livestream Upgrades and ‘Spark Ads’

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The features could benefit marketers keen to leverage the social media platform.

Sales Made Easy: 5 Sectors Looking to Purchase Custom Coinage

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Selling promotional coins and medallions is simply common cents. Now that businesses...

As Restaurants Reopen, So Do Promo Opportunities

Branded umbrellas and creative takeout pac...

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College Athlete Merchandising Poised to Explode

A new ruling finally allows NCAA athletes ...

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Postal Service Hiking Rates in August

The U.S. Postal Service is moving forward ...

Making History at ASI Show Chicago

The first promotional products trade show ...

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The Great Office Materials Makeover: Binders, Folders, Notepads & More

Business is back in session!  Help get...

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Q&A: The Marketing Value of Brand Stunts

Panera’s new “Swim Soup” collection is the...

US Says China Pays Hackers to Launch Cyberattacks

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Such hackers were behind the assault on Microsoft’s email systems. Also, authorities ch...

Delta Apparel, Cintas Report Sales Gains

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Both are Top 40 promotional products companies.

Facilisgroup Makes $12,230 Charitable Donation

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The money will support organizations that help children in the Nashville area.

Apparel Trends From ASI Show Chicago

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Dye-sublimation and sustainability dominated the trade show floor.

Back in Business: 5 Creative Branding Ideas Your Clients Will Love

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With the world finally returning to normalcy, businesses are looking for ways to get...

PCNA Names Bill Peterson VP of Sales

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Peterson’s experience includes sales leadership roles at Staples and Direct Sourcing So...