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Strategy

Feats & Fiascos: A Look Back at Brand Reinventions
Feats & Fiascos: A Look Back at Brand Reinventions
Web Exclusive

Take a page from the book of brands that did it well … and heed the cautionary tales of...

4 Ways to Reinvent Your Business
4 Ways to Reinvent Your Business
Web Exclusive

A step-by-step guide for adapting to the new normal.

Promo Sales Decline Nearly 15% in Q1

Despite a challenging quarter, distributor...


Proforma’s Annual Convention Will Be Live

The Top 40 promo distributor is holding th...


Sizzling Housing Industry Presents Promo Opportunities

The real estate market is white-hot across...

Keep Your Company Ahead of the Curve
Keep Your Company Ahead of the Curve
Web Exclusive

The businesses best able to weather change – pandemic-related or not – cite collaborati...

Logomark Names Bistocchi to Executive Role
Logomark Names Bistocchi to Executive Role
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Michael Bistocchi is now chief revenue officer at the Top 40 promo supplier.

Cintas, Hanes, Newell in Forbes’ Top 500 for Diversity
Cintas, Hanes, Newell in Forbes’ Top 500 for Diversity
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The companies all have strong ties to the promotional products industry.

Koozie Group Promotes Sandeep Jain
Koozie Group Promotes Sandeep Jain
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His focus will include building on social compliance and sustainability efforts.

Sticker Sheets Present Promo Upsell Opportunity

Millennials in particular love custom stic...


Full-Color Drinkware: How to Sell Beyond Basic Beverage Glasses

Promotional drinkware just got a...


Infographic: What to Do When an Order Goes Wrong

You can still make the best of a bad situa...

21.2 Million Bogus Face Masks Seized by ICE

The counterfeits were uncovered as part of...


Promo Business Wins With Virtual Game Nights

Springfield, NJ-based Pride Products has l...


Reinvention Songs: Inspiring Tales from the Pandemic

Resourceful promo products companies adapt...

Talks at a Standstill at the Port of Montreal
Talks at a Standstill at the Port of Montreal
Promogram Canada

Workers at the shipping hub have already implemented a partial strike.

PCNA Announces Impact of Eco-Friendly Product Line
PCNA Announces Impact of Eco-Friendly Product Line
Promogram Canada

Distributor customers helped the planet with their purchases in 2020.

Sales Reps Eager to Resume In-Person Selling
Sales Reps Eager to Resume In-Person Selling
Web Exclusive

Even as salespeople grow more comfortable with virtual selling, many reps long to escap...

Political Leaders Push for Greater Marijuana Legalization
Political Leaders Push for Greater Marijuana Legalization
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The growing cannabis market has significant potential for promo distributors.

PRO Act Gains Key Allies in the Senate
PRO Act Gains Key Allies in the Senate
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Some promo pros think the bill, if enacted, could hurt the industry, particularly indep...

Case Study: Promo Items Offer COVID Relief
Case Study: Promo Items Offer COVID Relief
Web Exclusive

A Kentucky bank helped struggling community organizations with sales of gift sets.