Strategy

In The News - November 2024

News

Vantage Apparel (asi/93390), a Counselor Top 40 supplier, has appointed Adam...

What ‘I Voted’ Stickers Look Like Across the U.S. This Election

Strategy

From turkeys to unicorns and pretty much everything in between, state and county offici...

ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs

ASI Media’s coverage of the return of prin...

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What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?

It’s time to literally think outside the b...

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Beloved Brands Conjure Up Official Halloween Costumes To Celebrate Spooky Season

If you’ve ever wanted to dress up as a Chi...

Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration

Strategy

The paint brand selected nine colors to make a design lookbook. Print and promo pros ca...

Legal Battle Over New Independent Contractor Rule Intensifies

News

Enacted this year, the regulations have drawn criticism and praise from promo professio...

Double the Impact: What Print & Promo Distributors Should Know About Each Market

Strategy

There’s huge sales opportunity in offering both print and promo solutions – but each in...

Decorating Roundup: Hotronix Adds 120-Volt Heat Press

Strategy

Plus, Arcus Printers and Ninja Transfers have both released new direct-to-film technology.

Lucrative Loyalty: 8 Strategies for Increasing Client Retention

Leading promo sales pros provide insights ...

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How To Make a Statement With Patches

A versatile decoration technique, patches ...

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The Step-By-Step Guide to Selling Custom Products

The  sales process for custom products...

The Triumphant Return of Physical Catalogs

Retailers like Amazon and J.Crew have scor...

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Industry Veteran Launches Executive Recruiting Service for Promo

Glen Hersh, formerly of Admints & Zagabor ...

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3 Takeaways for Promo Products Pros From McDonald’s Clever ‘Receipt Tees’ Campaign

The fast-food corporation’s Sweden-based d...

ASI Power Summit 2024: Day 3 & Conference Wrap-Up

News

Industry-defining issues, growth opportunities and motivation marked the final day of t...

ASI Power Summit 2024: How Blindness Helped Michael Hingson Survive the 9/11 Attacks

Strategy

The event’s motivational speaker recalled his experience on that harrowing day and show...

5 Ways To Leverage Lead Scoring

Strategy

Develop a strategy to determine which leads are likely to become paying customers.

ASI Power Summit 2024: Day 1 & 2 Wrap-Up

News

The information-packed day included sessions on promo’s top issues, AI and what end-buy...

6 Strategies for Networking in the Digital Age

Strategy

Making connections online is crucial for professional success.

St Regis PlastEco Awards Are ‘Elevated Trash’

Sustainability

The Counselor Top 40 supplier created the unique awards, made from recycled plastic wit...