Strategy

Altitude Group Grows Revenue by 188%

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The parent company of AIM Smarter announced that the growth occurred over a 15-month pe...

Face Masks Could Soon Get Certification Labels

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ASTM International, which sets standards for a range of products, is working with scien...

Social Media Marketing Trends for 2021

A new report from Talkwalker and Hubspot p...

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End-Buyers Opt for Calming Colors in 2020

Suppliers are meeting demand with blues, g...

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How to Earn Bigger Profits by Selling More Expensive Items

Wouldn't it be nice if there was one...

Women in Promo - Interview With AIM Smarter CEO Nikki Stella

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The ninth annual State of Women-Owned Businesses Report found that 42% of all...

'Tis the Season: 5 End-of-Year Promotional Printing Opportunities

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While it might be hard to believe, 2020 is indeed coming to a close and the holidays...

Echo Valley Meats Joins Promo Industry

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The Bartonville, IL-based supplier made a deal with Mark Cuban on Shark Tank in 2015.

The Official Work-From-Home Survival Guide

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Of all the buzzwords to come from 2020, "work from home" is one to know. With...

7 Business Tips for Weathering a Recession

Business leaders and financial experts off...

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BAMKO Q3 Sales Rise; Cimpress, Gildan Sales Drop

That’s the word from earnings reports rele...

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ASI Power Summit 2020 Roundup

Check out all the informative sessions fro...

Instagram Lengthens Livestreams, Adds Archive Time

The developments could help marketers in t...

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Luxury Car Brands Court Youth With Merch Collabs

BMW and Porsche are among the high-end aut...

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PPE Perfected: 4 Ways to Sell the Best Products Possible

While you always want to provide clients...

ASB Integrates With ASI’s ESP

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The integration of tech platforms will create efficiencies and cost savings, executives...

The State of the Promo Workplace

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All remote? All in-person? Both? Promotional products companies are making long-term de...

Power Summit 2020: Top Market Analysis for Promo

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Get can’t-miss insights from experts on the trade show/events, education and restaurant...

Power Summit 2020: Promo CEOs Discuss Pandemic

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Jo-an Lantz went one on one with Tim Andrews in this candid interview about running Gei...

4 Business Costs to Cut During COVID-19

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Also, three areas you should maintain investment in.

AIM Smarter Hosts ‘Q4 Comeback’ Event

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The virtual forum focused on rebounding sales, fourth-quarter success and product trends.