Strategy

HPG Launches New Food Gift Brand

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Batch & Bodega combines snacks from small-batch brands with HPG hard goods to create at...

Duke Scientists Identify Which Masks Work Best

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N95s performed the best, while fleece neck gaiters surprisingly created more respirator...

8 Recession-Proof Markets to Target

Historically “safe” industries have been r...

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LA Apparel Responds to City’s COVID Subpoena

The supplier is turning over records on si...

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Swag Still Features in Democratic Convention

Despite COVID-19 forcing a scaled-down con...

#PromoInTheWild Is a Success

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Throughout the month of July, ASI members spotted promotional products in use at backya...

Survive the Times With the Shirt for Every Economy

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Next Level Apparel didn't set out to start a style revolution. In fact, all the...

Customer Testimonial: Why You Can Trust Next Level Apparel Face Masks for Your Next Order

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As the COVID-19 pandemic rages on, many distributors are pivoting to providing PPE...

Best Supplier Self-Promotion: Maple Ridge Farms

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The creative supplier’s ingenious March Madness promotion was fouled hard by the tourna...

Best Use of Social Media 2020: Starline

Grand Island, NY-based supplier engaged cl...

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FTC Sues Promo Firm, Alleges PPE-Related Violations

Zaappaaz Inc. and its founder Azim Makanoj...

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Seattle Kraken Break NHL Merch Sales Record

Fans of the National Hockey League’s newes...

Promo Talk: Teresa Moisant, Moisant Promotional Products

Owner of Moisant Promotional Products gets...

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PPE Products Dominate ESP Searches in July

Traditional promo products continue to ris...

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How to Onboard Remote Workers

Use these sound strategies to ace remote o...

7 Tips for Handling Anxiety During COVID

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Try these strategies for dealing with the uncertainty and lack of control inherent to t...

Gemline Now Selling Red Cross Brand Products

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A portion of the proceeds from the sale of every American Red Cross product goes to sup...

Promo Products Companies Affected by Tropical Storm Isaias

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Tropical Storm Isaias battered the East Coast on Tuesday with heavy winds and rain,...

Manufacturing Expands, But Job Losses Continue

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The U.S. manufacturing sector grew for a third straight month.

Top CEOs Urge Congress to Help Small Biz More

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The leading executives say that many U.S. small businesses will close because of the ec...

Get Creative When Treating Your Employees

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"Friday night at the movies" sounds like a John Mellencamp lyric, an American pastime...