Strategy

SAAGNY’s Promotions East Trade Show Highlights Unique Trends, Community

Products

Creative decoration and packaging, sustainability and fun were all top of mind for the ...

Q&A: No-Stress Custom Products — All Client Questions, Answered

Strategy

Clients new to purchasing custom promos? No problem.  We've got all the  answers to...

Meet melin: The World’s Most Premium Headwear

When clients demand the most deluxe...

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4 Reasons Promo Is Going To Have a Strong Fourth Quarter

The industry will end the year with a bang...

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Counselor Promo Campaign Awards 2024

Delivering a smile and making a difference...

I Was One of Many ‘Helens’ at Annual Roper Romp

Strategy

Paying homage to a beloved character from ’70s-era sitcom “Three’s Company,” the event ...

6 Tips To Beat the Social Media Algorithm

Strategy

Try these strategies to enhance your marketing efforts and build engagement with prospe...

How To Screen Print With Only a Heat Press: New Inktra® Screen Printed Transfers

Strategy

Learn how you can screen print with just your heat press, all without the messy inks,...

Holiday Outlook: Global Promo Suppliers Talk Q4 Trends, Challenges & Sales Expectations

Strategy

Moderated by ASI’s Michele Bell, this PromoAlliance webinar featured an in-depth discus...

Premium Headwear Decoration Your Clients Didn’t Know They Could Afford … Until Now

If you think that premium decoration has...

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Breaking Point: Why Rebates Are Tearing Apart Distributors and Suppliers

Price breaks should be a great way for sup...

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6 Steps to a High-Performance Email Marketing Strategy

Build engagement with strong subject lines...

Sustainable Showcase: 10 Unique Planet-Friendly Products

Refresh your sustainable product...

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Plan Now for the New Year: How Custom, Full-Color Calendars Bring 365 Days of Impressions

Mark your calendars — it's time to start...

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The U.K.’s Biggest Promo Trade Show Kicks Off the Holiday Merch Gifting Season

Merchandise World was held Sept. 11 in Mil...

PRINTING United Expo 2024: Panelists Detail How To Be Successful in Both Print & Promo

Strategy

The session featured four print brokers who laid out how they added promo products to t...

2024 Gift Guide

Strategy

After a slow start to the year, it’s time to bring the gifting cheer. Here are the prod...

PRINTING United Expo: The Promotional Products Opportunity for Printers

Strategy

ASI’s Michele Bell and Nate Kucsma explained the growing markets and opportunities in t...

PRINTING United Expo 2024: Trends in Drinkware Products & Decoration Techniques

Strategy

Advancements in UV printing, allover prints and the “bigger is better” style were among...

Custom Ink Shifts Toward Digital Production, Partnering With Kornit Digital

News

The Counselor Top 40 distributor said it’s transitioning a significant share of its pri...

PRINTING United Expo 2024: Maintaining Margins With Print-On-Demand

Strategy

As print-on-demand orders become more common, decorators and distributors are finding t...