Strategy

Three Ways to Win a Prospect's Trust

Counselor

It's often said that trust takes years to build, seconds to break and forever to...

Building Trust in the Promo Industry

Counselor

Fake news, bogus online reviews, dishonest influencers – it’s no wonder consumer trust ...

Tennessee, Promo Companies Reeling After Tornado Strikes

At least 22 people were killed, dozens of ...

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The Human Impact of Coronavirus

Many promo professionals have friends, fam...

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In The News - March 2020

BDA (asi/137616) received the...

Aakron Line Ramps Up Made-in-USA Production

Promogram

Amid inventory shortage fears and impact from the coronavirus, the supplier is aiming t...

Coronavirus Drives Manufacturing Decline in China

Promogram

Production is starting to resume, but February was a brutal month for the sector. That’...

Qmulative Discusses Fashion, Business and Next Level Apparel

Web Exclusive

Meet Quinlan, the founder and creator of Qmulative, an Arizona-based company taking...

Wearables News Briefs - March 2020

Web Exclusive

Custom Ink , which specializes in e-commerce sales of custom-printed apparel and...

Coronavirus Update: China Manufacturing Resumes

That’s good news for the promo industry, b...

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The Truth About Selling and Sourcing Direct

Suppliers selling direct and distributors ...

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Direct Selling and Sourcing: The Trust Factor

With direct selling and sourcing causing...

DiscountMugs and Bel Promo: Perception vs. Reality

When the subject of suppliers selling...

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Fixing the Friction Between Suppliers & Distributors

While direct selling and direct sourcing...

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Canadian Rail Protests Spark Economic Concerns

The protests have gone on for three weeks,...

Promo’s Opportunity in NY Plastic Bag Ban

Promogram

Empire State distributors see the prohibitions, which take effect Sunday, as a chance t...

Fairware Joins Reciprocity Road

Promogram Canada

Fairware focuses on ethical sourcing and sustainable products. Reciprocity Road is a pr...

Baby Yoda Merch Finally Rolling Out

Web Exclusive

I've already gone on record with my love of all things Baby Yoda - or if you want to...

2020 Apparel Forecast: New Trends to Watch This Year

Web Exclusive

The year is off to a strong start for apparel sales, but did you know you can...

Jon Birrell Steps Down as BPMA CEO

Promogram

Carey Trevill will serve as interim CEO.

Coronavirus Stokes Global Recession Fears

Promogram

Much remains uncertain and it’s too soon to panic, but some experts feel a slowdown is ...