Strategy

SOI 2019: Consolidated Spend in the Promo Products Industry

Counselor

One-stop shopping is in vogue in the promo sector as suppliers covet more market share.

Minnesota Museum Sells Dinosaur Hoodies Seen on Stranger Things

Web Exclusive

The Science Museum of Minnesota is hoping that something "strange" will bring them...

SOI 2019: Debate: The Future of Promotional Catalogs

Should suppliers only publish digitally?

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SOI 2019: The Incentives Opportunity In The Promo Products Industry

Examining a tantalizing niche that few dis...

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SOI 2019: Top Markets in the Promo Industry

A thorough look at the leading sectors for...

SOI 2019: Effects Of U.S.-China Trade War On The Promo Products Industry

Counselor

The trade war between the U.S. and China has proven increasingly problematic for promo ...

Vantage Apparel Partners With 1% for the Planet

Web Exclusive

Top 40 supplier Vantage Apparel (asi/93390) has partnered with 1% for the Planet ,...

Report: Musical Artists Increasingly Using ‘Pop-Ups’ To Sell Branded Merchandise

Web Exclusive

Musical artists are increasingly using "pop-up" shops to generate promotional buzz...

Political Spending on Ads, Promo Products Poised to Rise in 2020

Promogram

A recent study and promo industry experts are predicting the increases.

Promo Products Opportunity: Illinois Legalizes Recreational Cannabis

Legalization could lead to opportunities t...

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ASI Roadshow Plus, Power Panel Held in Ontario

The ASI Show and PROMO EXPO teamed up to...

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Expert: Instagram Could Offer A ‘Stop-Motion’ Tool For Making Video Content

A savvy reverse engineering sleuth has...

Online Sales Tax 101

Companies that sell on the web are now req...

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Philadelphia Reconsiders Plastic Bag Ban

The prohibition could benefit the promo in...

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Video: Tips for Pricing Your Embroidery

Too many embroiderers are undercharging...

Social Media, Promo Products Help Drive Hospitality Industry

Counselor

Social media has helped power and shape the hospitality industry, as people post...

Promotional Product Spotlight - Hospitality Items

Counselor

A showcase of the most popular promo categories, offering insights and sales advice.

How to Break Into the Hospitality Market

Counselor

Looking to break into the hospitality market or enhance your current sector sales?...

Idea Guide: How to Decorate Apparel and Merchandise Like a Retail Brand

Web Exclusive

Say goodbye to run-of-the mill products and hello to retail-ready promotions, all by...

Trend Alert: Glow Hard or Go Home

Web Exclusive

Warning: Blindingly bright fashion ahead. From slime green to highlighter yellow,...

How To Apply A Flip-Sequin Applique

Wearables

Create double-faced designs for on-demand orders.