Strategy

Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

Strategy

From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...

3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Strategy

Using print, promo and more, distributors can become superheroes of branding for custom...

How To Make the Sale for American-Made Blankets

Crafted with comfort and style, ...

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5 Must-Have Services That Will Make Your Distributorship Stand Out

In today's competitive market , it's...

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Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

What started as an ejection- and suspensio...

Art in the Age of Algorithms: The Promise & Pitfalls of AI Design

Strategy

Though fewer than a quarter of promo pros are using generative AI for artwork or video ...

Why Everyone’s Talking About the Washed Collection by BELLA+CANVAS

Sponsored Content

Vintage inspired, garment dyed and designed to feel like a favorite from day one. ...

ASI Summer Internship Program Helped iPROMOTEu Affiliate Train 2 Interns

Strategy

Branding Touchpoint enrolled both its interns in the program, which helped give them fo...

  Branding Together: How Print on Demand Is Reshaping the Industry

Forget about the dog days of summer. Branding Together Co-hosts Theresa Hegel and...

Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand

Stahls’ partnered with Fanatics and the At...

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From Ink to Impact: Why Epic Promotions Pivoted From Print to Promo

The Warwick, RI-based distributor has foun...

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Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

The co-branded line of belts and boots, wh...

Everen Brown Reflects on 50 Years in Promo (With More To Come)

The distributor looks back on a career tha...

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Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer

Plus, Stahls’ has released its latest fanw...

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Counselor State of the Industry 2025: Supplier Snapshots

With these snapshots, find out what makes ...

Counselor State of the Industry 2025: Labor

Strategy

A strong talent pool has eased hiring woes for suppliers seeking salespeople and office...

Counselor State of the Industry 2025: Distributor Snapshots

Strategy

These snapshots identify key characteristics within five distributor revenue classes.

Counselor State of the Industry 2025: Expanded Services

Strategy

Distributors are finding ways to grow by expanding their offerings to capture and conso...

Counselor State of the Industry 2025: Choosing Suppliers

Strategy

Distributors may not be expanding their vendor list, but they are welcoming suppliers w...

Counselor State of the Industry 2025: Projects Taking Longer

Strategy

Onerous service agreements, growing client requirements – and oh right, tariffs – are c...

Counselor State of the Industry 2025: Buyer Preferences

Strategy

Distributors are spending smarter on client campaigns, aiming for the sweet spot of pre...