Strategy

Boundless Names Tanya McKinney Director of Business Development

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McKinney is an industry veteran with past experience at other Top 40 firms.

Promotions Planner: Winter Is Coming

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Start presenting ideas to clients for campaigns centered on December observances.

A Supplier’s Perspective on the ‘Pidcock’ Con & Related Scams Aimed at Industry Companies

The fraud attempts happen frequently, says...

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Decorating Roundup: Boost Speed & Efficiency

Equipment sellers share details of their l...

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Top 40 Distributor Fully Promoted Elevates Two Leaders to New Roles

Kurt Tempelmeyer and George Matchak have p...

A $26K Con: The Pidcock Poser Victimizes Another Distributor

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A fraudster fronted as a real buyer for Ohio University – Michael Pidcock – and tricked...

Adform Creative Has Rebranded as brandor

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Company ownership is remaining the same. The new name reflects the promo distributorshi...

In The News - September 2023

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One10 (asi/190690), a Dayton, OH-based distributor, has named Ali Amin its new...

Stars, Stripes & Sales: Delight Clients With American-Made Drinkware

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Cheers to drinkware made in the USA!  There's a lot to love about  American-made...

Niche Market Spotlight: Craft Brewing

Distributors can use these strategies and ...

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5 Winning Ideas for Cap Decoration

Whether it’s a puff embroidery logo or a c...

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Small-Town Virginia Printer Makes Official Merch for ‘Rich Men North of Richmond’ Singer Oliver Anthony

Anthony DeMarco is a neighbor and friend t...

7 Questions To Ask Before Working With an Apparel Decorator

Pricing is only one part of the puzzle whe...

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  Welcoming Fall With Treats & Promo Tricks

Officially, it's still summer for at...

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‘SELL’ Shirts Aimed at Oakland A’s Owner Demonstrate Power of Message Merch

The shirts, created by a California screen...

Proforma Names Charity Gibson Chief Marketing Officer

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Gibson has extensive experience in promo and is known throughout the industry for her i...

My Cat Is Making Me Use Reusable Drinkware

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Getting a pet changed the promo products in my life – just not in the way I expected.

Meet the New Boss: Gen Z, Millennials and The Next Era of Leaders

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Millennials and Gen Z are starting to take over promo companies – and you can be sure t...

Charles River Apparel Launches Breast Cancer Research Giveback

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The apparel supplier is donating 10% of sales of select pink products to fund research.

Lahaina Distributor Picks Up the Pieces After Devastating Wildfires

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While the company’s building was spared, the physical and emotional toll will be felt f...

The Future of Private Equity in Promo

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As PE’s influence continues to grow, the debate over its impact – positive force or thr...