Strategy

  Create a Killer Pitch With Precious Williams

A great pitch - whether it's for your company, your products or even just yourself -...

Skateboard Apparel Brand Sues Phil Mickelson’s LIV Golf Team Over Logo

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Fallen Footwear alleges that Lefty’s HyFlyers GC logo is “nearly identical” to its insi...

Phil Gergen Named CIO of Koozie Group

Gergen has worked on the technology side o...

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Editor’s Picks: Adaptable Sweaters & Vests

These garments are excellent for branding,...

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  Welcome Summer

Summer is finally here, and that means...

Promotions Planner: I’ll Drink to That

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Start presenting ideas to clients for campaigns centered on September observances.

Ameramark Opens Production Facility in Mexico

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The California-based supplier owns the operation, which executives say will allow the f...

Decorating Roundup: Equipment That Saves Time & Energy

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New equipment, software and materials help apparel decorators boost productivity.

Galaxy Balloons Rebrands as ‘Galaxy, More Than Balloons’

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The fresh identity includes a new logo.

Photos From ‘Big Slick’ 2023

Promo helps drive record results at annual...

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In The News - June 2023

The Answer Company , a New York...

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When To Source Products From Inside or Outside the U.S.

Learn how to decide when it's worth it...

Kaeser & Blair Promotes Liza Sachs to CRO, Scott Baker to COO

The Top 40 distributorship believes the ex...

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So Far, Port Disruptions Aren’t Affecting Promo Supply Lines, Sourcing Leaders Say

Amid contentious contract talks, unionized...

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Develop a Sales Differentiation Strategy in 5 Steps

Determine how you stand out from the compe...

Sky High Marketing Hires Debbie Gaspar as CRO, Opens New York Office

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The announcement comes as the distributorship is also building a new headquarters in Wi...

Wallace Graphics Expands Into Promo With Acquisition of The Corporate Shop

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The Corporate Shop is a Duluth, GA-based distributor with an 18,000-square-foot facilit...

Ennis Inc. Acquires UMC Print

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The Texas-based supplier has made at least four acquisitions since August last year.

Alphabroder Promotes Eric Levin to New EVP Role

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The Top 40 supplier also announced that it has hired a new vice president of decoration...

$30 Million Printing/Promo Firm Expanding With New Production Building

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Vivid Ink Graphics says a rise in branded apparel business is fueling the need to expand.

The Bright Side: IMAGEN Brands Continues 4 Paws for Ability Giveback

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Last year, the supplier donated more than $17,000 to the nonprofit that trains highly s...