Strategy

How Do Distributors Find Customers?

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The answer lies in a variety of approaches – from referrals to digital to being active ...

Why Bandannas Should Be Your Go-To Promo Wearable of Choice

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There's a lot to love about branded bandannas.  Discover all the reasons why this ...

Promotions Planner: A Token of Thanks

Start presenting ideas to clients for camp...

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Allmade Plans Earth Day, Every Day Video Contest

The first-prize winner will receive an all...

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Heat Transfer Answers: Which Transfer Type Is Best for Your Project?

So many heat transfers, so little time....

  Greenwashing, Greenhushing & How To Avoid Both

Driven by everything from end-client demand to a desire to operate more ethically,...

How To Secure Orders & What To Sell

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Did you know that  78% of U.S. consumers  say that a  sustainable lifestyle  is...

Big Markets 2023: Real Estate

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An uncertain market shows signs of stabilization – and still presents sales opportunities.

Big Markets 2023: Finance

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Branded products convey steadfastness during unsettled times.

Big Markets 2023: Construction

Despite economic headwinds, the outlook is...

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Big Markets 2023: Healthcare

Merch-driven retention initiatives power p...

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Big Markets 2023: Education

The top market for promo is full of sales ...

Stran & Co. Names David Browner CFO

Browner has been with the Top 40 distribut...

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Goldstar Launches New Global Web Domain: SimplyGoldstar.com

The new online home includes a content pla...

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Inktavo & Supacolor Announce Partnership

The decorated-apparel companies will provi...

Video Q&A: Should My Promo Business Be on TikTok?

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Social media expert weighs in on the popular, yet controversial, platform.

Decorating Roundup: Spur Sales With Specialty Equipment

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Mini screen-printing presses and specialty embroidery clamps were among the equipment a...

Apparel Decorator Adds AI Text-to-Image Generator to Online Design Tool

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BlueCotton said the offering enhances and further simplifies web-based graphic creation...

  Distributors’ Biggest Client Pet Peeves – And How To Solve Them

Distributors, we know you love your clients. But there's no denying that sometimes...

‘I’m Just Me’: Women Owners Share Their Stories

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In honor of Women’s History Month, leaders of small companies in promo discuss the chal...

7 Ways To Set Social Media Marketing KPIs

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Your social presence shouldn’t be an afterthought. Here’s how to track performance to h...