Strategy

9 Tactics To Enhance Your Sales Presentations

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Be sure that your prospecting efforts pay off by making a memorable first impression.

Case Study: Coffee Merch Contributes to Anti-Crime Efforts

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The hosts of a true-crime podcast worked with a distributor to launch a virtual storefr...

Con Artist Targets New England Distributor

It was another iteration of a now common s...

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Proposed Ban on Noncompete Clauses Divides the Industry

Here’s everything you need to know about t...

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Next Level Apparel Appoints New President

Michael Alexander is now in the key leader...

Why You Should Sell Cannabis-Related Promos

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Are you selling cannabis-related promos yet? If not, it's time to get started. As...

Matthew Lamb Named CEO of Distributor Scarborough Specialties

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Lamb joins the Texas-based firm from Facilisgroup, where he was most recently an execut...

Hit Promo Promotes Grigorian to CMO, Ward to VP of Marketing

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Jennifer Grigorian and Krista Ward both have more than a decade of experience at the To...

  An Update on the Travel Industry

Among the hardest-hit industries during the pandemic was travel and tourism....

Make a Splash With the Mermaid Trend

End-buyers looking for a touch of whimsy c...

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After COVID-Era Decline, UK Promo Market Sales Soar Above £1 Billion Again

The relaxing of COVID restrictions, a retu...

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I Don’t Want To Throw Away These Logoed T-Shirts

It’s not obvious to me and millions of oth...

3 Trends To Target Gen Z

Savvy and quirky, Gen Z loves technology a...

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Outdoor Cap Taps Transportation Industry Pro to Take Over Lead Customer Experience Position

Michelle Thomas joins the Top 40 supplier ...

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6 Ways To Maximize Your Marketing Budget

Take a fresh look at goals and strategies ...

Grossman Marketing Group Names David Granetz Vice President of Sales & Business Development

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Granetz has sales experience at Top 40 firms. Grossman Marketing is a fourth-generation...

Stat Spotlight: Consumers Care About Sustainability Claims

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A joint study by NielsenIQ and McKinsey found that products making ESG-related claims h...

The Making of a Mascot: How ASI’s ‘Plus’ Was Brought to Life

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Toronto-based Hogtown Mascots shares the process of creating the promo industry’s favor...

Terry Town Celebrates 35th Anniversary

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The family-owned supplier has keyed in on product innovation/expansion, fostering stron...

The Bright Side: Keepsake Products Launches Training for Underserved Youth

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The supplier has partnered with the Mariano Rivera Foundation to teach high school stud...

Ohio Promo Suppliers’ Operations, Staff Affected by Toxic-Chemical-Carrying Train Derailment

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One industry firm is in an evacuation zone and closed. Another has employees that have ...