Strategy

5 Supplier Services You Shouldn’t Go Without

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A new year will be here before you know it, making now a great time to take stock of...

BAMKO Rebrands With New Logo, Website

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The Top 40 firm says the fresh brand identity better reflects the more sophisticated co...

A Q&A on M&A: Surefire Strategies for Buyers & Sellers of Businesses

Merger and acquisition activity in the ind...

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AIA Corp. Hires Two to Leadership Team

Wendy Smith is now vice president of busin...

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Industry Leaders Talk Challenges, Trends in Promotions East Panel

ASI President & CEO Tim Andrews moderated ...

How to Reach New Clients With New Products

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Looking to tap into new markets and make new client connections ? These products...

How to Change the Industry’s ‘Brandfill’ Reputation

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By collectively improving and better demonstrating the value of its services and produc...

4 Tips for More Effective Meetings

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A new study found that companies can save an estimated $25,000 a year per employee by c...

Independent Contractor or Employee? New Government Rule Would Decide

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Companies have until Nov. 28 to submit formal comments on a proposed Labor Department c...

  How Big Brands Build FOMO With Clever Merch

A biometric safe to stash your pink...

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  Episode 117: Social Media and Mental Health

According to the Pew Research Center,...

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Postal Service Hiking Prices in January 2023

The organization intends to increase rates...

DIY Halloween Costumes With Next Level Apparel

It's downright spooky how close we are...

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Gameday Fleece Pairings: Winning Styles to Sell

While we're all thinking about our...

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Early Release: Spring 2023 Styles from Next Level Apparel

Spring 2023 will be here before you know...

University of Alabama Opens In-Stadium Store for Selling NIL Merch

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Name, image and likeness deals with college athletes offer potential opportunities for ...

Email Spoof Scam Tries to Swindle Promo Company, Employee Out of Funds

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A firm that specializes in recruitment for the promo products industry nearly fell prey...

The Official Promo Bag Sales Playbook: How to Sell Every Style

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Branded bags are big business.  They're also a big product category, encompassing...

5 Steps to Create a Sales Strategy

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As the end of the year approaches, now is the time to plot out your game plan for 2023.

BEL Promo Promotes Susan Lewandowski

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Lewandowski has risen to the role of managing director at the Florida-based supplier.

I Tried an AI Art Generator & All I Got Was This Ugly Mug

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Sites like DALL-E 2 and Midjourney are stirring up creativity and controversy, but do t...