Strategy

4 Quick Tips for Writing High-Quality Content

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Google has been rolling out updates to its search function to keep low-quality and unor...

  Are You Ready for Pumpkin Spice Season?

If it seems like there's more pumpkin spice-flavored foods filling your grocery store...

The Campaign: Creating a Branded Backpack for More Than 10,000 Amazon Employees

Hitex Marketing Group, a Miami-based distr...

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Jose Gomez Promoted to CEO of Edwards Garment

Gomez now holds the title of president/CEO...

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Good, Better, Best: The Secret to Displays & Signage Sales

While most people are familiar with...

5 Ideas for Targeting the Growing Gig Economy

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Help companies that enlist independent contractors and freelancers to build engagement ...

Wet-It! Sponge Cloths Allow Consumers to Ditch the Disposables

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A common product in Sweden, the absorbent cloths replace around 17 paper towel rolls du...

  Episode 113: Is BeReal for Real?

In the age of curated social media feeds that show off picture-perfect content...

The Magnet Group Promotes Nathan Baine to Director of Marketing

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Baine has worked at the Top 40 supplier for 11 years, most recently as webmaster.

Sports Merch Mishaps Lead to Demand for Misprinted Items

It’s an ironic twist in the cases involvin...

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Joe’s Promo Picks: Hit the Slopes

Product Editor Joe Haley features his top ...

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Taylor Corp. Subsidiary Acquires Promo Supplier Accu Copy

Taylor’s portfolio of companies already in...

Decorating Design Details: Techniques & Tips for Success

In the world of promotional apparel,...

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Loungewear Lifestyle: How to Market & Sell Blanks Ready To Be Branded

Before 2020, loungewear was for just...

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Next Level Apparel Highlight: Sueded Collection

One collection in the Next Level Apparel...

Back-to-School Sales Guide: 5 Hard Goods in High Demand for Education

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In-person class is back in session! It's time to sell hard goods for those hard...

Report: Import Volumes Will Continue to Decline

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That could help lead to more efficient movement of imported goods from port to warehous...

6 Best Practices to Nail a Virtual Job Interview

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Conversations over a video platform are quickly becoming the norm at companies of all s...

Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet

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Amid more anti-swag rhetoric, it’s important to remember our industry can have a positi...

Tensions Escalate Between FedEx Ground and Its Contractors

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Potential fallout could include disruption to service during the peak holiday shipping ...

Texas Decorator C.C. Creations Breaks Ground on $33M Facility

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The firm says the expansion will help it increase printing capacity to 15 million T-shi...