Strategy

NIL Deals for High School Athletes Are Here – Promo Should Capitalize

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Promo products distributors and decorators should look to provide branded merchandise s...

Top Products: Hard Goods & Soft Goods to Sell ASAP

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Tired of searching for multiple suppliers to get the job done? Save time...

GroupeSTAHL Hires New Chief Financial Officer

Derek Nugent is taking on the key role at ...

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  Episode 112: Building Buzz for Your Promo Business

Ellie Bathe loves coffee so much she...

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Twitter Rolling Out Edit Button; Promo Pros React

The social media platform is testing, both...

57 Reasons to Wear Secondhand Clothes

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Heinz found a clever way to rebrand the dreaded ketchup stain, a tongue-in-cheek hotlin...

Buyers Won’t Settle Forever for Slow Turnaround Times

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Rush orders have declined the last two years, but buyers will fall into old habits once...

Stran & Co. Seals the Deal on Acquisition of Trend Brand Solutions

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The Boston-area Top 40 distributor believes the move will help accelerate business grow...

Preppy Styling Is a Promo Classic

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Academia-inspired looks have been trending in fashion and retail lately, but in the pro...

Holiday Sales Guide: How to Increase Q4 Profits With Premium Drinkware

‘Tis the season of giving, and what...

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A Slowing Real Estate Market Still Presents Promo Opportunities

Despite ebbing home sales in many parts of...

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  The Power of Unconscious Communication

Unconscious communication is below the...

Rob Watson Joins Zing Manufacturing as Vice President

The experienced executive aims to create t...

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S&S Activewear Opens New Distribution Center in Ohio

The Top 40 supplier said the 200,000-squar...

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4 Ways to Avoid Greenwashing in Your Marketing

A number of companies are getting dinged f...

FedEx Cuts Ties With Key Contractor, But Says Deliveries Won’t Be Affected

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Still, there remains discontent among at least some delivery contractors over compensat...

Free Access to Pantone Color Libraries in Adobe Creative Cloud Is Ending

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The move creates an additional cost and potential design/production confusion, some pri...

Everyone Has Reusable Drinkware – Now What?

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As the drinkware market becomes saturated, it’s crucial to inspire end-users to keep an...

4 Essentials for Generating High-Quality Sales Leads

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Don’t spin your wheels on leads that won’t end up purchasing from you. Improve your con...

Canadian Job Market Changes Could Present Promo Opportunities

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As workers migrate to different careers, branded merch firms could find prospects for i...

Apparel Decorating Roundup: PVC Patches, Silicone Ink & More

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Check out a few of the latest offerings from decorating supply companies.