Strategy

Competitive Edge Aims to Bolster Leadership Team With Promotion, New Hire

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The promo products distributorship, a fixture on Counselor’s Best Places to Work list, ...

A Deep Dive Into Aquarium Gift Shop Promos

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At the Mystic Aquarium in Connecticut, I spied several excellent branding trends worth ...

How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches

Chances are you've been asked to...

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Study: Importers Paid $32 Billion in Tech Product Tariffs

The Consumer Technology Association is cal...

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Fanatics Inks Deal to Handle Crimson Tide Student-Athlete Merch

As part of a new partnership with The Univ...

SAAGNY Names New Executive Director

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Industry veteran John R. B. Cudahy has been named to the role at the regional promo pro...

SOI 2022: ‘It Feels Like Everybody Is Buying’

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Good news: clients are very eager to spend. But distributors have to navigate a wealth ...

SOI 2022: Ups and Downs for Top Markets

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The wild swings that came with the pandemic have led to some predictable reversals – bu...

Trucker Strike Poses New Threat to Supply Chains

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Truckers protesting a California law they say hurts their livelihoods have crippled ope...

5 Things Promo Can Learn From High-End Fashion

Many consumers will pay top dollar for the...

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Charles River Apparel: A Legacy of Quality

For nearly 40 years, Charles River...

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ASI Chicago 2022: Show Had a ‘Pre-COVID’ Feel, Attendees Say

Suppliers and distributors were thrilled t...

Promo Distributor Pleads Guilty to Federal Criminal Charge

John Anthony Taylor was facing charges tie...

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BEL Promo Announces Customer Service Promotions

The Florida supplier said the moves will h...

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How to Turn Your Logos Into Embroidery

Embroidered logos can elevate promotional ...

Infographic: The State of the Canadian Promo Industry

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New ASI data indicates that Canadians’ concerns and challenges are similar to those of ...

Editor’s Picks Showcase: Handy Flashlights & Tools

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These items are essential for homeowners and service providers in a variety of industries.

ASI Chicago 2022: Expert Panelists Address State of Promo

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Sales, margins, supply chain challenges and more were hot topics in the discussion host...

ASI Chicago 2022: Flash Poll Indicates Distributors Sales Increasing

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Other quick polls of distributors conducted during a standing-room-only session offered...

ASI Chicago 2022: Tips for Optimizing Your LinkedIn Business Page

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With humor and examples, social media expert Jay Busselle shared how you can get the mo...

ASI Chicago 2022: Discover Your Clients’ Lifetime Value

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Cliff Quicksell, a promo veteran and sales and marketing ace, delivered insights on how...