Strategy

5 Common End-Buyer Concerns & How to Solve Them

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Solve problems, get promo orders. It's that simple. If you can offer solutions for...

Wimbledon Debuts ‘Meta’ Merch in New ‘WimbleWorld’ Roblox Game

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The world’s most prestigious tennis tournament has entered the metaverse, a venture tha...

3 Strategies to Overcome Imposter Syndrome

Many professionals have felt uncertain of ...

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6 Ways to Encourage Word-of-Mouth Marketing

It’s free and effective. Here’s how to ins...

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Prosecutors: Promo Distributor Expected to Plead Guilty to Fraud

John Anthony Taylor is facing prosecution ...

West Coast Port Worker Contract Set to Expire

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The U.S.’s top labor official said negotiations for a new contract are progressing and ...

A Single Letter Has Become the Gold Standard in Sustainability

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More companies in promo and beyond have been touting their status as a B Corp. Demand f...

Fully Promoted Franchise Acquires Garment Specialties

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The Cleveland-area franchise, which is part of the Top 40 distributor, has purchased th...

  Which States Are Driving Growth in the Promo Industry?

Each year, the ASI State & Regional Sales Report gives you an exclusive look at...

Simplify Your Supply Chain: How to Find One Supplier for All Your Apparel Needs

There are thousands of promo suppliers ...

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Case Study: Rewarding Pets & Vets With Points & Merch

A global animal-health company wanted to i...

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Bacardi Uses QR Codes to Create ‘Wearable Album’

A new line of gender-neutral clothing from...

NYC Pride March Attracts Colorful Crowds, Features Tons of Promo

Thousands of supporters attended the event...

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Meet the Family Behind KarmaLit’s Custom Soy Candles

For the founders of the Colorado-based sup...

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USPS Shortens Delivery Time for Retail Ground, Parcel Select Ground Services

The Postal Service will not charge extra f...

  Episode 107: How to Gain New Customers for Your Promo Business

From referrals and catalogs to content marketing and attending events, there are many...

TikTok’s ‘Coastal Grandmother’ Aesthetic Has Promo Appeal

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Gen Z and millennials are channeling their inner Nancy Meyers with loose, comfortable a...

Joe’s Promo Picks: Tropical Trips

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As COVID restrictions and mandates lift, people are eager to get back to the sun and sa...

Ohio State Trademarks the Word “THE” for Merch

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Formally known as The Ohio State University, “THE has been a rallying cry in the Ohio S...

Genderless Fashion Is Tailor-Made Trend for Promo

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Consumers are seeking out unisex styles in a quest for comfort, inclusivity and sustain...

5 Ways to Create Client Loyalty

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In a crowded industry like promo, here are a few best practices to stay in front of you...