Strategy

Report: Biden Moves Closer to Removing China Tariffs

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The president is reportedly interested in easing or lifting some of the levies in a bid...

  Episode 106: The Importance of Social Media in a Rebrand

A rebranding effort can be something as minor as a logo tweak to a full-scale change...

Fresh Beginnings to Close

The parent company of the Georgia-based fo...

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Goldstar Names RJ Hagel Director of Global Marketing

Hagel’s mission includes helping the promo...

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  How to Survive – and Thrive – In a Recession

Economic headwinds are blowing. Soaring...

Rapper Jack Harlow, KFC Create Combo Meal, Merch

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Celebrity fast-food meals often incorporate limited-edition merch – showing the power a...

Cheesy Pinkies Out! Velveeta Launches Cheese-Scented Nail Polish

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Incorporating fun scents to promo products is a clever way to create a more memorable i...

The Legacy Group Appoints an Executive Director

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Patricia (Patti) Brose is stepping into the lead role at the promo products buying group.

May ESP Searches Indicate a Clear Return to Normalcy

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The most-searched-for products indicate that end-buyers are looking ahead to summer eve...

High Tide: Next Level Apparel’s Beach Fleece Ramping Up Production

When life's a beach, you've got to have...

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Trade Groups Urge Biden Intervention in Port Worker Contract Talks

Importers are concerned that lack of progr...

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Maple Ridge Farms Donates 10% of Sales to Support Ukraine

The Wisconsin-based food-gifts supplier se...

Inside Next Level Apparel’s ESG (Environmental, Social and Governance) Initiatives

Encompassing environmental, social and...

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Fall Fashion Forecast: Next Level Apparel’s New Style Lineup

Fall 2022 is almost upon us and we're...

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Apple Gives Out Exclusive Merch at WWDC22

Though the software developer conference i...

PowerStick.com Welcomes Tina Berres Filipski

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Previously the director of publications and editor at PPAI in Texas, Filipski was named...

Why LinkedIn Users May Be Ghosting Your Recruitment Messages

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A study finds that professionals like hearing about job opportunities directly from pot...

5 Tactics for Attending Networking Events

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They don’t have to be intimidating. Here’s how to make them work for you.

Proforma Names Patrick Magyar Vice President of Marketing

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Magyar has been at the Top 40 promo distributorship for 10 years in creative roles.

The Bright Side: Logomark Sponsors Second Service Dog

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Lucky, a Labrador-shepherd mix, will undergo training through the Shelter to Soldier pr...

Rangers FC Accused in Alleged Merch Price-Fixing Scandal

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Retailers JD Sports and Elite Sports were part of the collusion with the historic Scott...