Life just got a little sweeter at NC Custom (asi/44900).

The Counselor Top 40 supplier will now offer Ghirardelli chocolate in its branded gift collections as part of a new partnership with the chocolatier, which will now have a presence in NC Custom’s promotional products division.

As part of the agreement, the Ghirardelli logo will be available for co-branding opportunities with customers’ logos and messaging.

“We have had a long and successful relationship with Ghirardelli across our Nassau Candy specialty businesses,” says Lance Stier, CEO of NC Custom and member of Counselor’s Power 50 list of the most influential people in promo. “We are honored to expand this partnership to the promotional products business.”

Ghirardelli was founded in San Francisco in 1852 by Domenico “Domingo” Ghirardelli, a confectioner’s apprentice from Genoa, Italy. The company has since become a household chocolate brand in the United States and around the world.

NC Custom has existing partnerships with popular consumer brands such as Godiva, Jelly Belly, Lindt, Mrs. Fields and M&M’s, which it became an approved co-packer for earlier this year.

“This partnership follows our strategy of partnering with well-known high-end U.S. brands,” says David Miller, president of NC Custom and also a Counselor Power 50 member. “By joining forces with Ghirardelli, we’re expanding what’s possible in the world of premium customizable gifts. We’re excited to build on this foundation and continue offering new and innovative options for our customers.”

With 2024 North American promotional product revenue of $95.2 million, NC Custom ranked 20th on Counselor’s most recent list of the largest suppliers in the industry.

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