Product Hub October 02, 2025
SanMar Brings Richardson Apparel & Headwear to Wholesale Market
The initial launch in 2026 will include 15 apparel styles and 31 headwear items.
Key Takeaways
• SanMar (asi/84863)will begin offering Richardson headwear and performance apparel in 2026, including 15 exclusive apparel styles and 31 headwear options like the popular 112 Trucker.
• The partnership unites two family-owned companies with shared values around quality, innovation and customer satisfaction, responding to strong demand from SanMar’s customer base.
Counselor Top 40 supplier SanMar (asi/84863) is adding more brands to its inventory. The Issaquah, WA-based supplier announced that it will now carry headwear and performance apparel from Richardson starting in 2026.
The initial lineup of Richardson products will include 15 apparel styles exclusive to SanMar’s wholesale customers and 31 headwear styles, including trendy options like truckers.
The 112 Trucker will be among the first Richardson products offered by SanMar (asi/84863) starting in 2026.
“SanMar’s unparalleled leadership in distribution truly sets the standard for our industry,” said Kelly Richardson, president and CEO of Richardson. “Their commitment to quality, innovation and service is unmatched, and we are thrilled to be joining forces with a fellow family-owned company that shares our values and our dedication to customer satisfaction. This collaboration represents an exciting new chapter for Richardson, and we look forward to delivering exceptional products to our customers together.”
Richardson was founded in 1970 and has been family-owned and operated from its Springfield, OR, headquarters since, with distribution centers in Oregon, Ohio and Texas.
Jeremy Lott, president and CEO of SanMar and a member of the Counselor Power 50 list of the industry’s most influential people, said SanMar’s customers have been specifically requesting Richardson’s custom headwear and apparel pieces for some time.
“We’re proud to bring customers a brand they’ve asked for more than any other and to complement our industry-leading headwear and sportswear lines with Richardson’s iconic styles,” Lott said. “Our similar histories as family-owned and operated companies made this a natural fit from the start, and our shared focus on quality and satisfying demand will be a huge win for customers.”
Based on 2024 North American promotional product revenue of $3.8 billion, SanMar ranked first on Counselor’s most recent list of the largest suppliers in the industry.
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