It’s another brand partnership for Counselor Top 40 supplier Logomark (asi/67866).

The Tustin, CA-headquartered firm has announced that it’s now offering backpacks, duffels and sling bags from Highland Tactical for sale in the promotional products market. Highland Tactical specializes in rough-and-ready-made tactical bags for military, law enforcement, first responders and outdoor enthusiasts.

Backpacks are among the initial offering from Highland Tactical that Logomark (asi/67866) is providing to the promo market.

“Bringing on the Highland Tactical brand marks an exciting new chapter for Logomark,” said Michael Bistocchi, chief revenue officer of Logomark, which is also a Counselor 2024 Best Place To Work. “We are thrilled to expand our product offerings with their rugged and reliable gear, which perfectly complements our commitment to quality and innovation.”

Executives said Highland Tactical bags are made from durable heavyweight polyester and feature bar-tack double stitching on handles and pressure points to avoid rips and tears. There are hook-and-loop patch areas and spots for daisy chain attachment and MOLLE (modular lightweight load-carrying equipment). Breathable mesh backs, sternum straps and laptop pockets fill out the features on the backpacks.

“Partnering with Logomark allows us to reach a broader audience and offer our products in a new and exciting way,” said Isaiah Vasquez, chief operating officer of Highland Tactical. “We are confident that this collaboration will provide tremendous value to those who need dependable gear that’s designed to last.”

The connection with Highland Tactical marks another new brand partnership in 2024 for Logomark. In June, the firm partnered with RovR Products, a Colorado company that specializes in wheeled coolers. 

Prior to that, Logomark shared that it was introducing a line of bags from Bettoni – a writing instrument company that has expanded its offerings to include bags made from recycled water bottles (rPET). Logomark named a chief operating officer, John Lear, in May.

Founded in 1993, Logomark currently offers more than 3,000 products in a range of categories, including items from retail brand partners. The company also has a focus on corporate social responsibility, earning a silver rating from sustainability assessment firm EcoVadis in 2022 and 2023.

Based on reported 2023 North American promotional product revenue of $119.5 million, Logomark ranked 14^th on Counselor’s most recent list of the largest suppliers in the industry.

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