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Crystal D Introduces New Awards Materials

The Minnesota supplier of recognition items, long known for its crystal products, is expanding into substrates such as stone, wood and acrylic.

Key Takeaways

• Crystal D (asi/47759) has added over 80 new products made from stone, wood and acrylic, marking a major expansion from its traditional crystal-focused lineup.


• The expansion is a direct response to customer demand for more variety in materials, textures, features and price points.

Crystal D (asi/47759) has significantly expanded its product line.

The St. Paul, MN-based awards and gifts supplier is now offering more than 80 products made of stone, wood and acrylic, in addition to its signature crystal.

Crystal D (asi/47759) has added stone, wood and acrylic awards and gifts to its product line.

The supplier of recognition items says the new designs have been “carefully curated” over the past year to fit seamlessly into its existing product line and include coveted features like durability and eco-conscious materials. Additional styles will be added over the coming months.

“Our customers have expressed that they want to work with us on orders with a wider range of materials, textures, features and price points, and we’re excited to show them what we can do,” said Bridget Dahlgren, executive vice president of marketing and sales. “Our name and moniker will go unchanged, as will our commitment to being the leader in creating unforgettable recognition experiences. We’re not changing who we are. We’re just expanding who we wow.”

The new Rio Square award (10003) is made of recycled glass and bamboo.

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The 32-year-old company started in the industry with drinkware, ornaments and paperweights, and introduced its first award in 1995.

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