FM Expressions has a new sales leader.

The custom heat transfer and decoration solutions manufacturer has appointed promo industry veteran Michael Reisbaum as VP of sales.

Michael Reisbaum, FM Expressions

Reisbaum most recently served as senior vice president of special markets at New Jersey-based supplier Unionwear (asi/73775). He has also held business development and account leadership roles at companies including Premium Square USA (asi/72777), Delegate CX (asi/178336), Counselor Top 40 supplier Blue Generation (asi/40653) and Prime Line (asi/79530), a division of Counselor Top 40 supplier S&S (asi/84358). He has been an active volunteer leader in the industry, having served on the board of directors of the Specialty Advertising Association of Greater New York from 2007 to 2015 and as the association’s president from 2023 to 2024.

“I’ve spent my career on all sides of this industry, and I know how much a decorator’s reliability and quality can make or break a distributor’s business,” said Reisbaum. “FM Expressions has built a reputation over more than four decades for doing exactly that – being a partner distributors can count on. I’m excited to help bring that to even more people in the industry and to be part of the next chapter of the company’s growth.”

In his new role, Reisbaum will work to grow FM Expressions’ distributor network, strengthen relationships with existing partners and help bring the company’s decoration capabilities to a broader base of promotional products distributors.

“Michael’s reputation in this industry speaks for itself, and his experience on both the supplier and distributor sides is exactly what we were looking for as we grow our promotional relationships,” said Nathan Anderson, CEO of FM Expressions. “He knows what distributors and suppliers need because he’s been in their shoes, and that perspective is going to be a real asset for our partners and for our team.”

Founded in 1981 and based in Gordonsville, VA, FM Expressions manufactures custom heat transfers and decoration solutions for T-shirts, performance wear and technical fabrics. The company serves distributors and apparel decorators across the U.S.